About Company
Marks and Spencer (M&S) is a leading British retailer with a heritage of over 130 years, renowned for quality, value, and exceptional customer service. From pioneering sustainable sourcing to innovating in fashion and food, M&S is committed to making a difference for its customers, colleagues, and communities. We are on an exciting journey of digital transformation, leveraging data and technology to enhance every aspect of our business. Join a dynamic team that values collaboration, innovation, and personal growth, as we continue to shape the future of retail.
Job Description
Are you a highly analytical individual with a passion for transforming complex data into actionable insights? Marks and Spencer is seeking a talented Remote CRM Data Analyst to join our growing data analytics team. In this pivotal role, you will be instrumental in extracting, analyzing, and interpreting customer relationship management (CRM) data to drive strategic decisions and enhance our customer engagement initiatives across the UK. Working remotely, you will collaborate with marketing, digital, and product teams to understand customer behavior, identify trends, and optimize our CRM strategies for maximum impact.
This position requires a keen eye for detail, strong statistical skills, and the ability to communicate complex findings clearly to non-technical stakeholders. You’ll be at the forefront of understanding our diverse customer base, identifying opportunities for personalization, and measuring the effectiveness of our CRM campaigns. If you’re a self-starter with a strong analytical mindset, eager to contribute to a beloved British brand’s digital evolution, and thrive in a remote-first environment, we encourage you to apply.
Key Responsibilities
- Extract, clean, and analyze large datasets from various CRM platforms and data sources.
- Develop and maintain dashboards and reports to monitor CRM performance metrics and customer insights.
- Conduct in-depth analysis of customer behavior, segmentation, loyalty, and churn to identify actionable trends.
- Collaborate with marketing and product teams to define key performance indicators (KPIs) and measure campaign effectiveness.
- Provide data-driven recommendations to optimize CRM strategies, personalization efforts, and customer journey touchpoints.
- Support A/B testing initiatives and evaluate results to inform iterative improvements.
- Ensure data accuracy, integrity, and compliance with data privacy regulations (e.g., GDPR).
Required Skills
- Proven experience as a Data Analyst, specifically with CRM or customer data.
- Strong proficiency in SQL for data extraction and manipulation.
- Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
- Excellent analytical and problem-solving skills, with the ability to translate data into strategic insights.
- Solid understanding of statistical analysis and data modeling principles.
- Exceptional communication and presentation skills, capable of explaining complex data to diverse audiences.
- Ability to work independently and manage multiple projects in a remote work environment.
Preferred Qualifications
- Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Economics, or a related quantitative field.
- Experience with specific CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud).
- Familiarity with Python or R for advanced data analysis and scripting.
- Knowledge of retail industry trends and customer loyalty programs.
Perks & Benefits
- Competitive annual salary and performance-based bonus.
- Generous M&S staff discount on purchases.
- Private medical insurance and life assurance.
- Enhanced pension scheme contributions.
- 25 days annual leave plus bank holidays.
- Flexible working arrangements and a supportive remote-first culture.
- Access to a wide range of learning and development opportunities.
How to Apply
Ready to make an impact with your analytical prowess? Click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you’re passionate about CRM data analysis and joining the M&S team.