About Company
OK Zimbabwe Limited stands as a cornerstone of the Zimbabwean retail landscape, boasting a storied history spanning several decades. As one of the nation’s largest and most reputable supermarket chains, we have consistently championed quality, affordability, and unparalleled customer service. Our extensive portfolio, encompassing the renowned OK, Bon Marche, and OK Express brands, offers a diverse array of groceries, fresh produce, household essentials, and general merchandise to communities nationwide. In response to evolving consumer demands and the digital revolution, OK Zimbabwe has made significant strides in expanding its e-commerce capabilities, delivering seamless and convenient online shopping experiences. We are deeply committed to fostering a culture of innovation, continuous improvement, and employee development, believing that our people are the driving force behind our sustained success. Joining OK Zimbabwe means contributing to a legacy of retail excellence while helping to shape the future of digital commerce in Zimbabwe. We offer a dynamic environment where your contributions are valued, and your growth is encouraged.
Job Description
Are you a detail-oriented, analytical individual with a passion for understanding online user behavior and optimizing digital experiences? OK Zimbabwe Limited is actively seeking a dedicated and enthusiastic Remote E-commerce Conversion Optimization Assistant to join our rapidly expanding digital team. This pivotal role offers a unique opportunity to contribute directly to the success of our online platforms by diving deep into user data, identifying areas for improvement, and implementing strategies that enhance the customer journey from first click to final purchase.
As a Remote E-commerce Conversion Optimization Assistant, you will work collaboratively with our cross-functional teams, including marketing, web development, and analytics, to support our comprehensive Conversion Rate Optimization (CRO) initiatives. Your primary objective will be to assist in uncovering insights from website analytics, user feedback, and A/B testing results to pinpoint friction points, propose innovative solutions, and contribute to the execution of experiments designed to increase conversion rates, boost average order value, and significantly improve the overall user experience for our valued online shoppers.
This position demands a keen eye for detail, a foundational understanding of digital marketing principles, web analytics tools, and a proactive, problem-solving mindset. You will be responsible for gathering data, setting up basic A/B tests, documenting findings, and helping to present actionable recommendations. If you thrive in a remote work environment, possess a strong desire to learn and grow within the e-commerce space, and are eager to make a tangible impact on a leading retail brand’s digital footprint, we strongly encourage you to apply. You will be instrumental in translating complex data into clear, actionable insights, helping us fine-tune our online presence to better serve our diverse customer base across Zimbabwe and ensure OK Zimbabwe remains at the forefront of digital retail.
Key Responsibilities
- Assist in the analysis of website and app analytics data (e.g., Google Analytics) to identify user behavior patterns, conversion funnels, and areas for improvement.
- Support the planning, setup, and execution of A/B tests and multivariate tests using CRO tools.
- Gather and organize qualitative data from user surveys, feedback forms, and usability tests.
- Document test hypotheses, methodologies, results, and recommendations for future optimization efforts.
- Monitor key performance indicators (KPIs) related to conversion, user engagement, and sales.
- Research industry best practices and emerging trends in e-commerce CRO.
- Collaborate with the web development team to implement changes and fixes identified through optimization efforts.
- Prepare reports and presentations on CRO performance and insights for internal stakeholders.
- Help maintain and update conversion rate optimization dashboards and reporting tools.
- Support the creation of user personas and customer journey maps to better understand target audiences.
Required Skills
- Proven experience (1+ year) in a digital marketing, e-commerce, or analytics role.
- Familiarity with web analytics platforms, especially Google Analytics.
- Basic understanding of A/B testing principles and methodologies.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills in English.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint) or Google Workspace equivalents.
- Self-motivated and able to work independently in a remote setting.
- Detail-oriented with strong organizational and time management skills.
- A stable internet connection and a suitable home office environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.
- Experience with CRO tools (e.g., Google Optimize, VWO, Optimizely).
- Knowledge of UX/UI principles and best practices.
- Familiarity with e-commerce platforms (e.g., Magento, Shopify).
- Basic understanding of HTML/CSS/JavaScript for front-end testing.
- Experience with heatmapping and session recording tools (e.g., Hotjar, Crazy Egg).
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunity to work remotely from anywhere in Mvurwi or surrounding areas.
- Professional development and growth opportunities within a leading retail group.
- A collaborative and supportive digital team environment.
- Employee discounts on OK Zimbabwe products.
- Contribution to the digital transformation of a major Zimbabwean brand.
- Flexible work arrangements (within core business hours).
- Access to learning resources and industry training.
How to Apply
Interested candidates are invited to submit their comprehensive CV and a cover letter detailing their relevant experience and why they are a great fit for this role. Please ensure your application highlights your analytical skills and any prior experience with e-commerce or conversion optimization. Click on the link below to apply for the job.