About Company
Adido Digital is a leading UK-based digital marketing agency renowned for delivering exceptional results through innovative and data-driven strategies. We partner with a diverse range of clients, from dynamic startups to established enterprises, helping them navigate the complex digital landscape and achieve their business objectives. Our team comprises passionate experts in SEO, PPC, social media, content marketing, and, of course, email marketing. At Adido, we foster a culture of collaboration, continuous learning, and creativity, believing that our people are our greatest asset. We embrace remote work, offering our team the flexibility and autonomy to thrive from wherever they are, while maintaining a strong sense of community and shared purpose. Join us and be part of an agency that is truly making a difference in the digital world.
Job Description
Are you a master of the inbox? Do you have a knack for crafting compelling email narratives that convert? Adido Digital is seeking a highly skilled and strategic Remote Email Campaign Strategist to join our innovative team. This is a pivotal role for an individual who is passionate about leveraging email marketing as a core driver of customer engagement and revenue growth for our diverse client portfolio. As our Remote Email Campaign Strategist, you will be responsible for the end-to-end development, execution, and optimization of cutting-edge email marketing campaigns. From audience segmentation and journey mapping to A/B testing and performance analysis, you will take ownership of our clients’ email strategies, ensuring every message resonates with its intended recipient and aligns with broader marketing goals. We’re looking for someone who can blend creative flair with analytical rigor, transforming data insights into actionable strategies. You’ll work autonomously from your remote setup, collaborating closely with our remote content, design, and analytics teams to deliver integrated and impactful campaigns. If you thrive in a dynamic, results-oriented environment and are eager to push the boundaries of email marketing, we want to hear from you.
Key Responsibilities
- Develop, implement, and manage comprehensive email marketing strategies and campaigns for a diverse client base.
- Perform advanced audience segmentation and personalization to ensure highly targeted and relevant communications.
- Design and execute A/B tests on subject lines, email content, CTAs, and send times to continuously improve campaign performance.
- Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversion rates, deliverability, ROI), providing actionable insights and recommendations.
- Manage and maintain email lists, ensuring data hygiene, compliance with GDPR and other privacy regulations.
- Build and optimize email automation flows and customer journeys across various touchpoints.
- Collaborate effectively with content creators, graphic designers, and other marketing specialists to ensure brand consistency and campaign effectiveness.
- Stay abreast of the latest email marketing trends, technologies, and best practices, proactively identifying opportunities for innovation.
- Contribute to client strategy sessions, presenting email campaign plans and results with confidence and clarity.
Required Skills
- Proven experience (minimum 4 years) in a dedicated email marketing strategy or management role.
- Expert proficiency with leading Email Service Providers (ESPs) such as Mailchimp, HubSpot, Salesforce Marketing Cloud, Pardot, Braze, or similar.
- Strong analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
- Exceptional copywriting and communication skills, with a keen eye for detail and persuasive messaging.
- Solid understanding of email deliverability, sender reputation, and anti-spam best practices.
- Experience with A/B testing methodologies and optimization techniques.
- Comprehensive knowledge of email marketing regulations, including GDPR and PECR.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
Preferred Qualifications
- Experience working in a digital marketing agency environment.
- Familiarity with HTML/CSS for email template customization and troubleshooting.
- Certification in Google Analytics or other relevant digital marketing platforms.
- Experience with CRM integration and data management for email marketing purposes.
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proficiency in marketing automation platforms beyond basic ESP functionality.
Perks & Benefits
- Fully remote working environment, offering unparalleled flexibility.
- Competitive salary package with regular performance reviews.
- Generous annual leave allowance.
- Comprehensive health and wellness programs.
- Dedicated budget for professional development, courses, and certifications.
- Company pension scheme.
- Access to the latest marketing tools and technologies.
- Supportive and collaborative team culture with regular virtual social events.
- Opportunities for career progression within a growing agency.
How to Apply
Ready to make an impact as our next Remote Email Campaign Strategist? We encourage you to click the link below to apply directly through our careers page. Please include your up-to-date CV and a compelling cover letter outlining your relevant experience, your passion for email marketing, and why you believe you’d be a great fit for Adido Digital’s remote team.