About Company
Innscor Africa Limited is a diversified industrial group with a strong presence across Zimbabwe and the broader African region. From its roots as a bakery business, Innscor has grown into a powerhouse encompassing manufacturing, fast food services, and retail operations. Our diverse portfolio includes beloved brands in categories like food, beverages, and casual dining, touching the lives of millions daily. With a steadfast commitment to quality, innovation, and customer satisfaction, we are constantly seeking to enhance our market engagement and digital footprint. We believe in harnessing the power of digital communication to forge stronger relationships with our customers and drive sustainable growth. While our operational centers are spread across major cities, our forward-thinking approach embraces remote talent, enabling us to tap into the best minds, regardless of their physical location. Joining Innscor means becoming part of a legacy of growth and an exciting future, where your contributions directly impact our ability to connect with and serve our vast customer base across the nation and beyond.
Job Description
Are you a data-driven visionary passionate about digital growth and eager to make a significant impact from anywhere in the world? Innscor Africa Limited is seeking a highly motivated and experienced Remote Email List Growth Strategist to join our dynamic and expanding marketing team. This pivotal role is perfect for a strategic thinker who thrives on developing innovative approaches to expand our subscriber base and enhance customer engagement across our diverse portfolio of renowned brands. As our Email List Growth Strategist, you will be instrumental in designing, implementing, and optimizing strategies for acquiring high-quality email leads that align seamlessly with our overarching business objectives. You will leverage a variety of digital channels and conversion optimization techniques, from landing page optimization and content syndication to targeted advertising campaigns and strategic partnerships, all while ensuring stringent compliance with global and local data privacy standards. This fully remote position offers the unique opportunity to contribute to a leading African conglomerate, working autonomously while collaborating closely with a supportive and forward-thinking team. We are looking for someone who can not only identify promising opportunities for growth but also execute on them with precision, turning complex insights into actionable strategies that drive measurable results and foster long-term customer relationships. If you are an expert in transforming website visitors into loyal subscribers and valuable customers through intelligent email acquisition tactics and a commitment to continuous improvement, we invite you to help shape the future of our digital marketing initiatives.
Key Responsibilities
- Develop, implement, and manage comprehensive strategies for email list acquisition and organic growth.
- Design and execute A/B tests for various list growth elements, including signup forms, landing pages, pop-ups, and lead magnet placements.
- Analyze data from email campaigns, website traffic, and other sources to identify trends, optimize list growth tactics, and report on key performance indicators (KPIs).
- Collaborate cross-functionally with marketing, content, product, and sales teams to create compelling lead magnets and integrated campaigns.
- Ensure all email list growth activities comply with relevant data privacy regulations (e.g., GDPR, POPIA, CAN-SPAM).
- Research and stay updated on the latest industry best practices, tools, and trends in email marketing and lead generation.
- Identify new channels and opportunities for subscriber growth, including partnerships, social media, and paid acquisition strategies.
- Develop segmentation strategies to attract specific audience demographics and enhance engagement rates.
- Optimize conversion funnels for lead capture across various digital touchpoints.
Required Skills
- Proven experience (minimum 4 years) in email marketing and specific expertise in email list growth strategies.
- Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Braze).
- Strong analytical skills with the ability to interpret complex data, identify actionable insights, and make data-driven decisions.
- Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO) principles.
- Solid knowledge of SEO/SEM principles and content marketing strategies for lead generation.
- Familiarity with CRM systems and how they integrate with email marketing efforts.
- Exceptional written and verbal communication skills, with the ability to articulate strategies and results clearly.
- Self-motivated and able to work independently in a remote environment while managing multiple projects.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Certifications in email marketing, digital analytics (e.g., Google Analytics), or marketing automation.
- Experience with advanced segmentation, personalization, and automation techniques within email platforms.
- Basic understanding of HTML/CSS for email template customization and troubleshooting.
- Prior experience working in the retail, FMCG (Fast-Moving Consumer Goods), or services industry.
- Experience with international market targeting and localized content strategies.
Perks & Benefits
- Flexible remote work environment, offering work-life balance.
- Competitive salary package and performance-based bonuses.
- Comprehensive health and wellness programs.
- Significant opportunities for professional development, training, and career advancement.
- Generous paid time off, including vacation and sick leave.
- A collaborative, supportive, and innovative team culture.
- Allowance for home office setup and necessary equipment to ensure productivity.
- Access to cutting-edge marketing tools and technologies.
- Contribution to a leading, well-established African conglomerate.
How to Apply
Interested candidates are encouraged to submit their comprehensive resume and a compelling cover letter detailing their relevant experience, strategic insights into email list growth, and how they envision contributing to Innscor Africa Limited’s digital success. Please click the ‘Apply Now’ link below, navigate to our careers page, and search for ‘Email List Growth Strategist’ or a similar marketing role. Ensure your application clearly highlights your proven track record with data-driven list expansion, engagement, and conversion strategies. We look forward to reviewing your application and exploring how your expertise can drive our digital footprint forward.