About Company
STIHL Inc. is the world’s best-selling brand of gasoline-powered handheld outdoor power equipment. Headquartered in Virginia Beach, Virginia, we proudly serve as the U.S. operations for the global STIHL Group, a company renowned for its innovative engineering, superior quality, and dedication to environmental responsibility. With a rich history spanning over 95 years, STIHL is built on a foundation of precision craftsmanship, cutting-edge technology, and an unwavering commitment to our customers and employees. We foster a culture of excellence, continuous improvement, and teamwork, empowering our talent to innovate and contribute to a legacy of industry leadership. At STIHL, you’re not just joining a company; you’re becoming part of a global family dedicated to making a tangible impact on landscapes and lives through our powerful products and passionate people.
Job Description
Are you a highly creative and data-driven Email Marketing Coordinator eager to shape customer journeys from anywhere? STIHL Inc., a global leader in outdoor power equipment, is seeking a talented Remote Email Marketing Coordinator to join our dynamic marketing team. This is an exceptional opportunity for a proactive individual with a passion for crafting compelling email campaigns that resonate with diverse audiences, drive engagement, and deliver measurable results. In this remote role, you will be instrumental in executing our email marketing strategy, from concept to deployment and analysis. You’ll be responsible for developing captivating email content, segmenting audiences, A/B testing various elements, and meticulously analyzing performance metrics to optimize future campaigns. We’re looking for someone who thrives in a fast-paced environment, possesses a keen eye for detail, and has a strong understanding of email marketing best practices, compliance, and deliverability. You’ll collaborate closely with content creators, digital strategists, and sales teams to ensure our email communications align with broader marketing objectives and brand voice. If you’re passionate about nurturing customer relationships through personalized and impactful email experiences, and you’re ready to contribute to a world-class brand, we invite you to apply. This position offers the flexibility of remote work while keeping you connected to our innovative team in Virginia Beach, Virginia, and our global network. Join us in shaping the future of email communication for a brand that is synonymous with quality and reliability.
Key Responsibilities
- Develop, execute, and manage email marketing campaigns from conception to deployment, including promotional, lifecycle, and transactional emails.
- Segment email lists based on user behavior, demographics, and engagement to ensure highly targeted and personalized communications.
- Write compelling, clear, and concise email copy that aligns with brand guidelines and drives desired actions.
- Design and implement A/B tests on subject lines, content, CTAs, and send times to optimize campaign performance.
- Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversion rates, unsubscribe rates, etc.) to identify trends and opportunities for improvement.
- Ensure all email campaigns comply with CAN-SPAM, GDPR, and other relevant email regulations.
- Collaborate with content, design, and digital marketing teams to ensure consistency across all marketing channels.
- Maintain and optimize email marketing platforms and CRM systems, ensuring data accuracy and hygiene.
Required Skills
- Proven experience (3+ years) in email marketing strategy, execution, and analysis.
- Proficiency with industry-leading email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Braze).
- Strong understanding of email best practices, deliverability, and A/B testing methodologies.
- Excellent written and verbal communication skills with a keen eye for detail and grammar.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Basic HTML/CSS knowledge for email template customization and troubleshooting.
- Familiarity with marketing automation principles and CRM integration.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience with graphic design tools for email (e.g., Canva, Adobe Creative Suite).
- Certifications in email marketing or digital marketing (e.g., HubSpot Email Marketing Certification).
- Experience working with a global brand or in the power equipment/consumer goods industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation, sick leave, and holidays.
- 401(k) retirement plan with company match.
- Remote work flexibility with a supportive virtual team environment.
- Opportunities for professional development and continuous learning.
- Employee discounts on STIHL products.
- A collaborative and innovative company culture focused on quality and innovation.
- Life and disability insurance.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for STIHL Inc. Please highlight your experience with email marketing platforms and your approach to campaign optimization. We look forward to reviewing your application!