About Company
Imagine a workplace where your ideas drive growth and your contributions truly matter. Career.zycto is a rapidly evolving digital solutions provider, empowering businesses to connect with top talent through innovative technology. We thrive on creativity, data-driven strategies, and a collaborative spirit that fosters continuous learning. For a Remote Email Marketing Specialist, this means an environment where you can master your craft, experiment with cutting-edge tools, and see the direct impact of your campaigns on our mission to revolutionize recruitment.
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Job Description
Career.zycto is seeking a highly motivated and detail-oriented Remote Email Marketing Specialist to join our dynamic marketing team. In this pivotal role, you will be instrumental in designing, implementing, and optimizing our email marketing campaigns to engage our audience, nurture leads, and drive conversions. You will be responsible for the full lifecycle of email campaigns, from initial concept and content creation to segmentation, A/B testing, deployment, and performance analysis. This is a fantastic opportunity for an individual who is passionate about email marketing, possesses a strong understanding of best practices, and is eager to contribute to a growing company’s success from anywhere. If you thrive in a remote work environment, possess excellent communication skills, and are dedicated to delivering impactful results, we encourage you to apply. You will work closely with content creators, sales, and product teams to ensure cohesive messaging and achieve marketing objectives. Our ideal candidate is a strategic thinker with a proven track record in developing and executing successful email campaigns that resonate with diverse audiences and drive measurable business outcomes.
Key Responsibilities
- Develop, execute, and manage engaging email marketing campaigns from concept to completion, including newsletters, promotional emails, automated flows, and drip sequences.
- Perform audience segmentation and personalization strategies to ensure relevant and impactful messaging.
- Write compelling, clear, and concise email copy that aligns with brand voice and marketing objectives.
- Design and implement visually appealing email templates using HTML/CSS and drag-and-drop builders.
- Conduct rigorous A/B testing on subject lines, CTAs, content, and send times to optimize open rates, click-through rates, and conversion rates.
- Analyze campaign performance data, generate comprehensive reports, and provide actionable insights for continuous improvement.
- Monitor email deliverability, bounce rates, and spam complaints, implementing strategies to maintain high sender reputation.
- Stay up-to-date with email marketing best practices, industry trends, and platform advancements.
- Collaborate cross-functionally with content, design, sales, and product teams to align email strategies with broader marketing initiatives.
- Ensure all email communications comply with GDPR, CAN-SPAM, and other relevant data privacy regulations.
- Manage and maintain email lists, ensuring data accuracy and compliance.
Required Skills
- 3+ years of experience in email marketing, with a focus on campaign strategy and execution.
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Braze, Iterable).
- Strong understanding of email marketing best practices, including deliverability, segmentation, A/B testing, and analytics.
- Excellent copywriting and editing skills, with an ability to craft engaging and persuasive messages.
- Proficiency in HTML/CSS for email template customization.
- Demonstrated ability to analyze campaign data, draw insights, and present actionable recommendations.
- Solid understanding of marketing automation principles and lead nurturing.
- Exceptional organizational skills and attention to detail.
- Ability to work independently and collaboratively in a remote team environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with CRM systems and integrating them with email platforms.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic email asset creation.
- Certification in a leading email marketing platform (e.g., HubSpot Email Marketing Certification).
- Experience in the recruitment technology or SaaS industry.
- Understanding of SEO principles as they relate to content for email.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Flexible remote work environment.
- Opportunities for professional development and continuous learning.
- Home office stipend.
- Collaborative and supportive team culture.
- Access to the latest marketing tools and technologies.
- Company-sponsored virtual team events.
How to Apply
Ready to elevate your career with Career.zycto? Click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this Remote Email Marketing Specialist role. We look forward to reviewing your application!
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