About Company
Vodacom Tanzania Plc is Tanzania’s leading telecommunications company, providing a comprehensive range of services including voice, messaging, data, and financial services (M-Pesa) to over 17 million customers. We are at the forefront of digital innovation, connecting people and businesses across the nation, and empowering communities through technology. Our commitment extends beyond connectivity, fostering a vibrant digital ecosystem and contributing significantly to Tanzania’s socio-economic development. We believe in harnessing the power of digital communication to create a better future for all Tanzanians.
Job Description
Are you a passionate and results-driven digital marketing professional with a knack for identifying and nurturing online talent? Vodacom Tanzania is seeking a dynamic Remote Influencer Outreach Campaign Specialist to join our innovative marketing team. In this pivotal role, you will be instrumental in expanding our digital footprint and enhancing brand engagement by strategically connecting with relevant influencers across various social media platforms. You will be responsible for the full lifecycle of influencer campaigns, from initial research and outreach to negotiation, content review, and performance analysis. This is a unique opportunity to shape our influencer marketing strategy, working remotely from Mpanda, Katavi Region, while collaborating with a diverse and forward-thinking team committed to pushing the boundaries of telecommunications and digital services. Your expertise will directly contribute to our brand’s growth, customer acquisition, and overall market leadership in Tanzania’s competitive digital landscape. We are looking for someone who is not just good at outreach, but understands the nuances of brand storytelling through influential voices, ensuring authenticity and impactful messaging that resonates with our target audience.
Key Responsibilities
- Identify and research relevant micro and macro-influencers across various social media platforms (e.g., Instagram, TikTok, YouTube, Facebook, Twitter) whose audience aligns with Vodacom's brand values and target demographics.
- Develop and execute personalized outreach strategies to establish meaningful relationships with influencers and their agents.
- Negotiate fair and competitive compensation packages and campaign terms, ensuring compliance with all regulatory guidelines.
- Collaborate with internal marketing teams to brief influencers on campaign objectives, messaging, and content requirements.
- Oversee the content creation process, providing guidance and feedback to influencers to ensure brand consistency and quality.
- Monitor, track, and analyze influencer campaign performance using key metrics (reach, engagement, conversions, ROI) and generate comprehensive reports.
- Stay abreast of industry trends, competitor activities, and platform changes in the influencer marketing space.
- Manage budgets effectively for influencer campaigns, ensuring maximum return on investment.
- Maintain a robust database of influencer contacts and campaign histories.
Required Skills
- Proven experience in influencer marketing, social media management, or digital PR.
- Excellent written and verbal communication skills in English and Swahili.
- Strong negotiation and interpersonal skills.
- Demonstrated ability to identify and vet suitable influencers.
- Proficiency in using social media analytics tools and reporting platforms.
- Creative thinking with an understanding of brand storytelling and content creation.
- Self-motivated and capable of working independently in a remote environment.
- Strong organizational skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience working in the telecommunications or technology sector.
- Familiarity with the Tanzanian digital landscape and local influencer ecosystem.
- Proficiency with project management software (e.g., Trello, Asana).
- A portfolio demonstrating successful influencer campaigns.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Flexible remote work environment.
- Opportunities for professional growth and development within a leading telecom company.
- Comprehensive health insurance.
- Mobile communication allowance.
- Annual leave and public holidays.
- Access to cutting-edge digital marketing tools and resources.
- A supportive and collaborative team culture.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage all qualified candidates to submit their application promptly.