About Company
Planters Bank, headquartered in Clarksville, Tennessee, is a cornerstone of financial stability and community growth across the region. With a rich history spanning decades, we are dedicated to providing exceptional banking services, fostering economic development, and investing in the communities we serve. Our commitment to customer satisfaction, integrity, and innovation drives us to continuously adapt and excel in a dynamic financial landscape. We believe in empowering our employees with the tools and support they need to thrive, recognizing that their success is integral to ours. As we expand our reach and enhance our services, we are seeking talented individuals who are passionate about making a tangible impact, even in remote capacities. Join a team where your insights are valued, and your contributions directly shape our future, all while working from the comfort of your home office.
Job Description
Are you an analytical thinker with a passion for uncovering market trends and consumer insights? Do you thrive in a remote work environment, leveraging data to drive strategic decisions? Planters Bank is seeking a highly skilled and motivated Remote Market Research Analyst to join our dynamic team. In this pivotal role, you will be instrumental in collecting, analyzing, and interpreting market data to provide actionable intelligence that informs our strategic planning, product development, and marketing initiatives. This is a unique opportunity to apply your expertise to the financial services sector, contributing to a company deeply rooted in community values while enjoying the flexibility of a fully remote position.
As a Remote Market Research Analyst, you will be responsible for designing and executing comprehensive market research studies, from initial concept to final presentation. This includes identifying key market segments, analyzing competitive landscapes, evaluating customer behavior, and forecasting industry trends. You will work closely with various departments, including marketing, product development, and executive leadership, translating complex data into clear, concise, and compelling narratives. The ideal candidate will possess a strong command of quantitative and qualitative research methodologies, proficiency in statistical software, and an exceptional ability to communicate findings to both technical and non-technical audiences. Your insights will directly influence our growth strategies, helping us better serve our customers and stay ahead in a competitive market. We are looking for someone who is proactive, detail-oriented, and capable of working independently while collaborating effectively with a distributed team. This role offers significant opportunities for professional growth and impact within a supportive and forward-thinking organization.
Key Responsibilities
- Design, develop, and execute market research projects from inception to completion, utilizing both primary and secondary research methodologies.
- Collect, analyze, and interpret large datasets to identify market trends, consumer preferences, competitive strategies, and emerging opportunities within the financial services sector.
- Prepare detailed reports, presentations, and dashboards summarizing research findings and providing actionable recommendations to key stakeholders.
- Conduct competitive analysis to benchmark Planters Bank's products and services against industry leaders and emerging disruptors.
- Develop and implement surveys, focus groups, interviews, and other data collection instruments.
- Utilize statistical software (e.g., SPSS, R, Python, SAS) and data visualization tools to present complex data clearly and effectively.
- Collaborate with marketing, product development, and sales teams to ensure research insights are integrated into strategic planning and execution.
- Monitor and report on the effectiveness of marketing campaigns and product launches, providing data-driven insights for optimization.
- Stay abreast of industry best practices, new research methodologies, and technological advancements in market research.
- Maintain organized documentation of research projects, data sources, and methodologies.
Required Skills
- Proficiency in market research methodologies, both qualitative and quantitative.
- Strong analytical and critical thinking skills with the ability to interpret complex data sets.
- Expertise in statistical analysis software (e.g., SPSS, R, Python for data analysis, SAS).
- Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
- Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Demonstrated ability to work independently and manage multiple projects simultaneously in a remote environment.
- Detail-oriented with a commitment to accuracy and data integrity.
- Problem-solving aptitude and strategic thinking capability.
Preferred Qualifications
- Master’s degree in Marketing, Business Administration, Economics, Statistics, or a related quantitative field.
- Experience in the financial services or banking industry.
- Familiarity with CRM systems and marketing automation platforms.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Certification in market research (e.g., Burke Institute, AMA).
- Experience with advanced analytics techniques such as predictive modeling or segmentation.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Flexible, fully remote work environment with a focus on work-life balance.
- Opportunities for professional development and continuous learning.
- Supportive and collaborative company culture.
- Access to modern tools and technologies to facilitate remote work.
How to Apply
To apply for this exciting Remote Market Research Analyst position, please click on the application link below. Ensure your resume and cover letter clearly highlight your relevant experience, analytical skills, and why you are passionate about market research in a remote setting. We look forward to reviewing your application and learning how your expertise can contribute to Planters Bank’s continued success.