About Company
Shine Digital Ltd is a dynamic and innovative digital marketing agency based in Norwich, UK. For over a decade, we’ve been at the forefront of helping businesses across various sectors achieve their online goals through bespoke strategies in SEO, content marketing, social media, and paid advertising. Our team is passionate about delivering measurable results and fostering long-term partnerships with our clients. We pride ourselves on our collaborative culture, our commitment to staying ahead of industry trends, and our dedication to creating impactful digital experiences. We believe in empowering our team members, no matter their location, to contribute their unique skills and perspectives to our shared success.
Job Description
Are you a seasoned PR professional with an exceptional talent for crafting compelling narratives and an unwavering passion for securing impactful media coverage? Shine Digital Ltd is actively seeking a highly motivated and independent Remote Press Outreach Partner to join our rapidly expanding, results-driven team. This flexible contract role is perfectly suited for an individual who excels in a remote work environment, possesses an extensive and cultivated network of media contacts, and demonstrates a proven track record of consistently securing high-quality, meaningful placements across a diverse range of publications, digital platforms, and broadcast channels.
As our dedicated Remote Press Outreach Partner, you will be a pivotal force in significantly enhancing our clients’ brand visibility, credibility, and overall reputation. Your primary mission will involve strategically identifying and meticulously pitching compelling stories, thought leadership pieces, and newsworthy announcements to the most relevant and influential media outlets. You will work in close, collaborative partnership with our client success and content creation teams, ensuring a deep understanding of each client’s unique campaign objectives, target audiences, and brand voice. A key part of your role will involve the development of engaging and persuasive press materials, including press releases, media kits, fact sheets, and executive talking points. Furthermore, you will be responsible for cultivating and nurturing strong, reciprocal relationships with journalists, editors, bloggers, and key industry influencers, acting as a trusted liaison between our clients and the media landscape.
This opportunity extends beyond a traditional employee-employer relationship; it’s a genuine partnership where you will bring your invaluable expertise, strategic insights, and creative flair to the table, directly shaping our clients’ public narratives and driving significant brand growth. We champion a culture that values flexibility, autonomy, and tangible results, offering you the freedom to manage your workload, set your own schedule, and deliver exceptional outcomes from any location that suits you best. If you are ready to leverage your comprehensive PR prowess and strategic thinking within a dynamic, fast-paced, and client-focused agency setting, operating on the cutting edge of digital marketing, then we eagerly await your application to become an integral part of our success story.
Key Responsibilities
- Develop and execute strategic press outreach campaigns aligned with client objectives.
- Identify target media outlets, journalists, bloggers, and influencers relevant to client industries.
- Craft compelling press releases, media alerts, pitches, and other communication materials.
- Proactively pitch stories and secure high-quality media placements (earned media).
- Cultivate and maintain strong relationships with key media contacts and industry influencers.
- Monitor media coverage and analyze results, providing regular reports to the client success team.
- Stay abreast of industry trends, news cycles, and competitive landscape to identify new opportunities.
- Collaborate cross-functionally with content creators and client success managers.
- Manage multiple outreach projects simultaneously, ensuring deadlines are met.
- Provide strategic advice on media relations and crisis communications as needed.
Required Skills
- Proven experience in public relations, media relations, or press outreach (3+ years).
- Extensive network of established media contacts across various industries.
- Exceptional written and verbal communication skills with a flair for storytelling.
- Demonstrable track record of securing significant media coverage.
- Strong understanding of the media landscape and news cycles.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Proficiency in media monitoring and reporting tools.
- Strong research and analytical skills.
Preferred Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Experience working within a digital marketing agency or PR consultancy.
- Familiarity with SEO principles and how PR can impact organic search performance.
- Experience with international media outreach.
- A portfolio showcasing successful media placements and campaigns.
Perks & Benefits
- Flexible working hours and complete remote work autonomy.
- Opportunity to work with a diverse portfolio of exciting clients.
- Collaborative and supportive team environment.
- Opportunity for professional growth and skill development.
- Competitive contract rates.
- Be a true partner in client success and agency growth.
How to Apply
To apply for this exciting Remote Press Outreach Partner opportunity, please click on the application link below. We encourage you to submit your CV along with a cover letter detailing your relevant experience and explaining why you are the perfect fit for this flexible role. Please also include links to any portfolio or examples of your successful media placements.