About Company
MarketWise Consumer Research is a premier market research firm dedicated to uncovering deep consumer insights that drive strategic business decisions. Based in Tallahassee, Florida, we partner with a diverse range of clients, from local businesses to national brands, to understand market trends, product viability, and customer preferences. We pride ourselves on our meticulous approach to data collection and analysis, delivering actionable intelligence that empowers our clients to innovate and succeed. Join our network of talented professionals who contribute to shaping the future of products and services.
Job Description
Are you an inquisitive, detail-oriented professional with a passion for understanding what makes products successful? MarketWise Consumer Research, a premier market research firm based in Tallahassee, Florida, is seeking a skilled and independent Remote Product Researcher to join our dynamic network on a freelance basis. In this critical role, you will be instrumental in conducting in-depth, unbiased research to assess product market fit, competitive landscapes, emerging market trends, and a comprehensive understanding of user needs and potential for innovation.
Working remotely, you will leverage a diverse toolkit of research methodologies, encompassing both qualitative and quantitative techniques. This includes designing and executing surveys, conducting in-depth interviews, facilitating focus groups (virtually), analyzing market data, and performing competitive analyses. Your primary objective will be to gather actionable insights that illuminate opportunities, identify potential challenges, and inform our clients’ product development and marketing strategies. This position requires a self-starter who can proficiently manage multiple projects concurrently, adhere to strict deadlines, and consistently deliver high-quality, data-driven reports.
Your expertise will directly contribute to guiding product evolution for our diverse clientele, ranging from local businesses to national brands. We are looking for someone who thrives in an autonomous environment, possesses exceptional analytical acumen, superior communication skills, and is deeply committed to delivering excellence from a remote setting. This is a fantastic opportunity for an experienced researcher to apply their specialized skills to a dynamic and varied portfolio of projects, working with considerable flexibility while making a significant and tangible impact on client success. We highly value fresh perspectives, a proactive approach to uncovering the ‘why’ behind consumer behavior, and the ability to translate complex data into clear, concise, and strategic recommendations. If you’re passionate about shaping the future of products and services through rigorous research and insightful analysis, we encourage you to connect with us. This freelance role offers the chance to collaborate with a dedicated team while enjoying the autonomy of remote work.
Key Responsibilities
- Design and implement comprehensive product research studies using a blend of qualitative and quantitative methodologies.
- Conduct market analysis, competitive benchmarking, and trend forecasting to identify new product opportunities and risks.
- Develop survey instruments, discussion guides, and other research tools to gather relevant data.
- Execute user interviews, usability tests, and focus groups (virtual) to understand user behavior and needs.
- Collect, organize, and analyze complex data sets, translating findings into clear, concise, and actionable insights.
- Prepare detailed research reports and presentations for clients, effectively communicating methodologies, findings, and strategic recommendations.
- Manage multiple research projects simultaneously, ensuring timely delivery and adherence to project scopes and budgets.
- Stay up-to-date with industry best practices, emerging research technologies, and market trends.
- Collaborate effectively with clients and internal teams to align research objectives with business goals.
Required Skills
- Proven experience in product research, market research, or UX research.
- Strong analytical and critical thinking skills with the ability to interpret complex data.
- Proficiency in designing and executing various research methodologies (surveys, interviews, focus groups, competitive analysis).
- Excellent written and verbal communication skills, including report writing and presentation delivery.
- Expertise in data analysis tools (e.g., Excel, R, SPSS, or similar).
- High level of autonomy and self-motivation for remote work.
- Ability to manage multiple projects and priorities effectively.
- Familiarity with qualitative research software (e.g., NVivo, Atlas.ti) or quantitative survey platforms (e.g., Qualtrics, SurveyMonkey).
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Psychology, Sociology, Business, Human-Computer Interaction, or a related field.
- Experience with A/B testing and experimentation methodologies.
- Knowledge of specific industry sectors relevant to our clients (e.g., tech, healthcare, consumer goods).
- Certification in market research or user experience design.
- Familiarity with project management tools.
Perks & Benefits
- Flexible working hours and complete remote work autonomy.
- Opportunity to work on diverse and impactful projects across various industries.
- Access to a network of experienced professionals.
- Professional development resources and learning opportunities.
- Competitive freelance rates for project-based work.
- No commute, allowing for better work-life integration.
How to Apply
Interested candidates are encouraged to apply by clicking the link below. Please ensure your resume highlights your relevant product research experience, methodologies used, and the impact of your work. We look forward to reviewing your application.