About Company
Econet Wireless is a diversified telecommunications group with operations and investments in Africa, Europe, South America, and Asia. Our core business is telecommunications, where we offer a comprehensive range of products and services, including voice, data, and value-added services. In Zimbabwe, Econet Wireless is the largest telecommunications provider, committed to driving digital inclusion and empowering communities through innovative technology. We believe in connecting people and building a brighter future, and we are constantly striving to deliver exceptional value to our customers. Our culture fosters innovation, collaboration, and continuous learning, providing a dynamic environment where talented individuals can thrive and make a tangible impact.
Job Description
We are seeking a highly motivated and detail-oriented Remote Re-engagement Campaign Coordinator to join our dynamic marketing team. In this pivotal role, you will be instrumental in designing, executing, and optimizing strategies to rekindle the interest and loyalty of our inactive customer segments across various Econet services. This is a fully remote position, offering you the flexibility to work from your preferred location within Mutare, Manicaland Province, while collaborating closely with our central marketing and customer experience teams. The ideal candidate will possess a strong understanding of customer lifecycle management, digital marketing channels, and data-driven decision-making. You will be responsible for analyzing customer behavior, identifying churn predictors, and crafting compelling campaigns that encourage dormant users to reactivate their services, explore new offerings, and deepen their engagement with the Econet brand. This role demands creativity, analytical rigor, and excellent communication skills to articulate campaign objectives, results, and insights effectively. You will be a key contributor to our customer retention efforts, directly impacting business growth and customer lifetime value.
Key Responsibilities
- Develop and implement comprehensive re-engagement strategies and campaigns targeting inactive customer segments across various product lines (e.g., voice, data, ecoCash).
- Analyze customer data to identify patterns of disengagement, churn triggers, and opportunities for re-activation.
- Design and A/B test campaign creatives, messaging, and channels (email, SMS, in-app notifications, social media, push notifications) to maximize effectiveness.
- Monitor campaign performance metrics (open rates, click-through rates, conversion rates, reactivation rates) and provide regular reports with actionable insights.
- Collaborate with product, sales, and customer service teams to ensure consistent messaging and a seamless customer experience.
- Manage campaign timelines, budgets, and resources effectively to achieve targets.
- Stay updated with industry best practices, emerging trends in customer re-engagement, and competitor activities.
- Document campaign processes, learnings, and best practices for future reference and knowledge sharing.
- Proactively identify and recommend new tools or technologies to enhance re-engagement efforts.
Required Skills
- Proven experience in digital marketing, particularly with re-engagement, retention, or lifecycle marketing campaigns.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency with marketing automation platforms and CRM systems (e.g., Salesforce Marketing Cloud, Braze, Mailchimp).
- Excellent written and verbal communication skills in English, with the ability to craft compelling copy.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Familiarity with A/B testing methodologies and optimization techniques.
- Self-motivated with a strong sense of ownership and accountability.
- Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience working in the telecommunications, fin-tech, or subscription-based service industries.
- Knowledge of customer segmentation techniques and predictive modeling.
- Experience with Google Analytics or other web analytics tools.
- Understanding of GDPR, POPI, and other data privacy regulations.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Employee wellness programs.
- Flexible remote work environment.
- Access to the latest tools and technologies.
- Employee discounts on Econet services.
- A supportive and collaborative team culture.
How to Apply
Interested candidates are invited to apply by clicking on the application link below. Please ensure your resume and cover letter highlight your relevant experience in re-engagement campaigns and your ability to thrive in a remote work setting. We look forward to reviewing your application.