About Company
DigiTalent Hub is a dynamic and innovative digital marketing agency based in Nakuru, Kenya, dedicated to empowering businesses with cutting-edge online strategies. We specialize in delivering measurable results across various digital channels, including SEO, content marketing, social media, and paid advertising. Our mission is to transform our clients’ digital presence into powerful engines for growth, connecting them with their target audiences effectively and driving tangible business outcomes. We pride ourselves on a collaborative culture, a passion for continuous learning, and a commitment to staying ahead of digital trends. At DigiTalent Hub, we believe in fostering an environment where talent can flourish, ideas are celebrated, and every team member contributes to our collective success and that of our diverse client portfolio.
Job Description
Are you an analytical and strategic SEO professional with a passion for uncovering nuanced search intent and structuring content for maximum organic visibility? DigiTalent Hub, a dynamic and results-driven digital marketing agency based in Nakuru County, Kenya, is seeking a talented Remote SEO Keyword Mapping and Clustering Specialist to join our growing team. This is a unique opportunity to contribute significantly to our clients’ online success from anywhere within Kenya, impacting a diverse portfolio of businesses ranging from local startups to established enterprises.
In today’s hyper-competitive digital landscape, understanding sophisticated search intent and organizing content strategically is not just beneficial, but absolutely paramount for sustainable organic growth. As our Remote SEO Keyword Mapping and Clustering Specialist, you will be at the forefront of this critical effort. Your primary mission will be to conduct rigorous, in-depth keyword research, meticulously analyze complex search patterns, and systematically map keywords to specific content types and various stages of the user journey. You’ll be instrumental in developing robust, data-driven content strategies by grouping logically related keywords into powerful thematic clusters, identifying crucial content gaps that competitors might be missing, and ensuring our clients’ websites are impeccably optimized to capture a wide array of highly relevant organic traffic.
This role is ideal for a specialist who possesses a meticulous eye for detail, a profound understanding of modern SEO principles, and proven proficiency with advanced keyword research and competitive analysis tools. You will work autonomously yet collaboratively with our dedicated content creators, strategic planners, and SEO managers, providing actionable, data-backed insights that drive significant improvements in search engine rankings, enhance user experience, and ultimately boost overall organic performance. The ability to translate complex data into clear, executable content blueprints is key. If you thrive in a remote work environment, are inherently self-motivated, possess exceptional organizational skills, and have a proven track record of transforming raw keyword data into powerful, conversion-driving content frameworks, we strongly encourage you to apply. Join DigiTalent Hub in shaping the future of digital presence for ambitious businesses across Kenya and beyond, making a tangible difference with every keyword strategy you build.
Key Responsibilities
- Conduct comprehensive keyword research to identify high-value, relevant search terms and user intent.
- Perform in-depth competitor analysis to uncover keyword opportunities and content gaps.
- Develop sophisticated keyword maps, associating keywords with specific content types and funnel stages.
- Implement keyword clustering methodologies to group semantically related keywords, informing content architecture.
- Collaborate with content strategists and writers to develop content outlines and briefs based on keyword research and clusters.
- Analyze search engine results pages (SERPs) to understand user intent and competitive landscape for target keywords.
- Monitor keyword performance and rankings, providing regular reports on organic visibility and traffic trends.
- Stay abreast of the latest SEO trends, algorithm updates, and keyword research tools and techniques.
- Provide strategic recommendations for content optimization, internal linking, and site structure based on keyword insights.
- Ensure all keyword strategies align with client business objectives and overall digital marketing goals.
Required Skills
- 3+ years of proven experience in SEO keyword research, mapping, and clustering.
- Expert proficiency with leading SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Keyword Planner, Google Search Console).
- Strong understanding of search engine algorithms, ranking factors, and core SEO principles.
- Demonstrated ability to analyze large datasets and extract actionable insights.
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong written and verbal communication skills in English, with the ability to present complex data clearly.
- Self-motivated, highly organized, and capable of managing multiple projects in a remote setting.
- Proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Certifications in SEO from reputable institutions (e.g., Google Analytics, HubSpot, SEMrush Academy).
- Experience working with content management systems (CMS) like WordPress, Shopify, or similar.
- Familiarity with various analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
- Understanding of international SEO nuances and multi-language keyword strategies.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Fully remote work model, offering flexibility and work-life balance.
- Opportunities for continuous professional development and training.
- Collaborative and supportive team environment.
- Opportunity to work on diverse and challenging client projects.
- Direct impact on client success and company growth.
- Access to premium SEO tools and resources.
- Contribution to a forward-thinking and innovative digital agency.
How to Apply
Interested candidates are invited to submit their comprehensive CV and a cover letter detailing their relevant experience and why they are the ideal fit for this remote role. Please click on the application link below to apply. In your cover letter, highlight specific examples of successful keyword mapping and clustering projects you have led or significantly contributed to.