About Company
Propelling businesses forward through cutting-edge digital strategies is at the heart of our mission. Career.zycto thrives on fostering innovation and delivering measurable results for a diverse client portfolio across various sectors. For an ambitious SEM Manager, we offer a dynamic environment where your expertise directly impacts success, allowing you to shape campaigns, experiment with new technologies, and grow alongside a passionate team. Join us in making a real difference in the digital landscape.
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Job Description
Are you a highly analytical and results-driven SEM Manager eager to optimize digital advertising campaigns for maximum impact? Career.zycto is seeking a talented and experienced SEM Manager to join our growing team in Lankow, Schwerin. This is a pivotal role where you will take ownership of developing, implementing, tracking, and optimizing paid search campaigns across various search engines and platforms. You will be instrumental in driving qualified traffic, increasing conversions, and enhancing our clients’ online visibility and ROI.
As our SEM Manager, you will be a key contributor to our digital marketing success. You will manage substantial budgets, conduct in-depth keyword research, craft compelling ad copy, and continuously monitor campaign performance to identify areas for improvement. This role demands a proactive individual with a keen eye for data, a strong understanding of SEM best practices, and the ability to translate complex analytics into actionable strategies. You will work collaboratively with our content, SEO, and sales teams to ensure integrated and holistic marketing efforts. If you are passionate about paid search, thrive in a fast-paced agency environment, and are committed to achieving outstanding results, we encourage you to apply and help us define the future of digital marketing.
Key Responsibilities
- Develop, implement, and manage comprehensive paid search campaigns (PPC) on Google Ads, Bing Ads, and other relevant platforms.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to identify new opportunities and optimize existing campaigns.
- Write compelling and high-performing ad copy, headlines, and calls to action.
- Manage and optimize campaign budgets, bids, and targeting strategies to maximize ROI and achieve client goals.
- Monitor, analyze, and report on campaign performance metrics (e.g., CPC, CPA, ROAS, impression share) using analytics tools.
- Perform A/B testing on ad creative, landing pages, and bidding strategies to continuously improve campaign effectiveness.
- Collaborate with internal teams (SEO, Content, Design) to ensure alignment and integrated marketing strategies.
- Stay up-to-date with the latest SEM trends, algorithm changes, and industry best practices.
- Provide actionable insights and recommendations based on data analysis to clients and internal stakeholders.
- Manage conversion tracking, audience lists, and remarketing strategies.
Required Skills
- Proven experience as an SEM Manager or similar role, with a strong portfolio of successful PPC campaigns.
- In-depth knowledge of Google Ads (Search, Display, Shopping) and Google Analytics.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience with keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
- Excellent analytical skills, with the ability to interpret data, identify trends, and draw actionable insights.
- Strong communication and presentation skills, capable of explaining complex SEM concepts clearly.
- Proficiency in Microsoft Excel for data analysis and reporting.
- Native or near-native proficiency in German and fluent in English.
Preferred Qualifications
- Google Ads Certification (Search, Display, Shopping).
- Experience with Bing Ads and other paid advertising platforms.
- Familiarity with CRM systems and marketing automation platforms.
- Experience in an agency setting managing multiple client accounts simultaneously.
- Bachelor's degree in Marketing, Business, or a related field.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Flexible working hours and work-life balance initiatives.
- Opportunity for professional development and continuous learning (training, certifications).
- Modern office environment in Lankow, Schwerin, with excellent transport links.
- Collaborative and supportive team culture.
- Regular team events and social gatherings.
- Company pension scheme.
- Fresh fruit, coffee, and water provided daily.
How to Apply
Eager to make an impact with your SEM expertise? Click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you’re the perfect fit for Career.zycto.
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