About Company
CBZ Bank is one of Zimbabwe’s largest and most reputable financial institutions, committed to delivering innovative and client-centric banking solutions. With a rich history spanning decades, we have established ourselves as a leader in the banking sector, providing a comprehensive range of financial services including retail banking, corporate and investment banking, treasury, and wealth management. Our extensive network of branches and digital platforms ensures we are accessible to individuals, businesses, and communities across Zimbabwe. At CBZ Bank, we are driven by a vision to empower economic growth and foster prosperity for all our stakeholders. We believe in harnessing talent, technology, and visionary leadership to continuously evolve and meet the dynamic needs of our diverse clientele. Join our team and be part of an institution that is shaping the future of finance in Zimbabwe.
Job Description
Are you a data-driven digital marketing strategist with a proven track record of delivering exceptional ROI? CBZ Bank is seeking an accomplished Senior Performance Marketing Lead to join our dynamic marketing team in Chinhoyi. In this pivotal role, you will be instrumental in spearheading our digital customer acquisition and engagement strategies across all online channels. You will be responsible for developing, executing, and optimizing high-impact performance marketing campaigns that drive measurable business results, enhance brand visibility, and accelerate customer growth for our diverse range of financial products and services. This is an exciting opportunity for a visionary leader who is passionate about leveraging cutting-edge digital tactics, advanced analytics, and A/B testing methodologies to achieve ambitious marketing objectives. You will lead by example, mentor junior team members, and collaborate cross-functionally with product development, sales, and IT teams to ensure seamless campaign execution and alignment with overall business goals. If you thrive in a fast-paced environment, possess an analytical mind, and are eager to make a significant impact on a leading financial institution, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive performance marketing strategies across paid search (Google Ads), paid social (Facebook, Instagram, LinkedIn), display, and other programmatic channels.
- Oversee the entire lifecycle of digital campaigns from conception to execution, optimization, and post-campaign analysis, ensuring alignment with KPIs and business objectives.
- Manage significant advertising budgets, continuously optimizing spend for maximum efficiency and return on investment (ROI).
- Conduct in-depth keyword research, audience segmentation, competitive analysis, and market trend analysis to identify new growth opportunities.
- Utilize advanced analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaign performance, derive actionable insights, and generate detailed reports.
- Implement robust A/B testing frameworks for ad copy, landing pages, creative assets, and targeting strategies to continuously improve campaign effectiveness.
- Collaborate closely with the content and creative teams to develop compelling ad creatives and engaging landing page experiences.
- Mentor and guide junior marketing professionals, fostering a culture of continuous learning and performance excellence.
- Stay abreast of the latest trends, technologies, and best practices in performance marketing, ad tech, and digital advertising.
- Work with product teams to understand new offerings and design marketing strategies to support their launch and adoption.
- Manage relationships with external agencies, vendors, and platform representatives as needed.
Required Skills
- Minimum of 5 years of proven experience in performance marketing, with a strong focus on digital customer acquisition.
- Expert-level proficiency in Google Ads (Search, Display, Video, Shopping) and Google Analytics (GA4).
- Extensive experience with social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager).
- Demonstrable track record of managing substantial digital advertising budgets and achieving measurable ROI.
- Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
- Proficiency in A/B testing methodologies and conversion rate optimization (CRO) techniques.
- Excellent understanding of SEO principles and how they integrate with paid marketing efforts.
- Advanced knowledge of Microsoft Excel for data manipulation and reporting.
- Exceptional communication and presentation skills, with the ability to articulate complex strategies clearly.
- Proven ability to work independently and collaboratively in a fast-paced, results-driven environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
- Google Ads and Google Analytics certifications (Search, Display, Measurement).
- Experience with other programmatic advertising platforms or demand-side platforms (DSPs).
- Familiarity with CRM systems and marketing automation tools.
- Previous experience in the banking or financial services industry.
- Leadership or mentorship experience within a marketing team.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health insurance and wellness programs.
- Generous paid time off and public holidays.
- Defined contribution pension scheme.
- Opportunities for professional development and continuous learning.
- Access to a dynamic and collaborative work environment.
- Employee banking benefits.
- Contribution to a leading financial institution in Zimbabwe.
How to Apply
Interested candidates are invited to apply by clicking on the application link below. Please ensure your CV and cover letter highlight your relevant experience and how you meet the requirements for this role. Only shortlisted candidates will be contacted.