About Company
ZIMASCO (Zimbabwe Alloys Chrome) stands as a cornerstone of Zimbabwe’s mining and industrial landscape, with a rich history spanning decades. As a leading producer of ferrochrome, a critical alloy used in the stainless steel industry, we are integral to global manufacturing supply chains. Our operations in the Midlands Province, particularly in Shurugwi, are not just about resource extraction; they are about fostering local development, ensuring environmental stewardship, and driving economic growth for the nation. We are committed to operational excellence, innovation, and sustainable practices, continuously striving to maximize value from our mineral resources while upholding the highest standards of safety and corporate social responsibility. At ZIMASCO, we believe in empowering our people, nurturing talent, and building a future where our products not only meet international demand but also contribute significantly to the socio-economic fabric of Zimbabwe. Join a company that is robust, essential, and forward-looking, playing a vital role in both local communities and the international market.
Job Description
We are seeking a highly strategic and experienced Senior Product Marketing Specialist to join our dynamic team in Shurugwi. In this pivotal role, you will be responsible for defining and executing the product marketing strategy for ZIMASCO’s ferrochrome and related product offerings. This is a unique opportunity to apply your expertise in a B2B environment, directly influencing our market position, brand perception, and revenue growth within the global metals and mining industry. You will be instrumental in understanding market dynamics, competitive landscapes, and customer needs to effectively position our products, drive demand generation, and support sales efforts. Your day-to-day will involve crafting compelling product narratives, developing go-to-market strategies, and creating impactful marketing collateral that resonates with industrial buyers and stakeholders. The ideal candidate will possess a deep understanding of product lifecycle management, market analysis, and strategic communication. This role demands a proactive leader who can collaborate cross-functionally with sales, operations, and technical teams to ensure our product value proposition is clearly articulated and consistently delivered. If you thrive in a challenging yet rewarding environment and are passionate about driving the success of essential industrial products on a global scale, we encourage you to apply and contribute to ZIMASCO’s legacy of excellence.
Key Responsibilities
- Develop and execute comprehensive product marketing strategies for ZIMASCO's ferrochrome and related products, ensuring alignment with overall business objectives.
- Conduct thorough market research, competitive analysis, and customer segmentation to identify market opportunities and inform product positioning.
- Create compelling product messaging, value propositions, and go-to-market plans for new and existing products.
- Develop high-impact marketing collateral, including presentations, brochures, case studies, website content, and sales tools, tailored for B2B audiences.
- Collaborate closely with sales, operations, and technical teams to ensure product readiness, sales enablement, and consistent brand messaging.
- Monitor market trends, customer feedback, and sales performance to identify areas for improvement and innovation in product offerings and marketing approaches.
- Participate in industry events, conferences, and customer meetings to gather insights, represent the company, and build relationships.
- Support demand generation efforts through targeted campaigns and content strategies.
- Provide strategic input into product development roadmaps based on market insights and customer needs.
Required Skills
- Proven experience in B2B product marketing, preferably in the industrial, manufacturing, or mining sectors.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a talent for crafting compelling narratives and messaging.
- Demonstrated ability to develop and execute go-to-market strategies for complex industrial products.
- Proficiency in marketing automation tools and CRM systems.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Exceptional collaboration and interpersonal skills to work effectively with cross-functional teams.
- Strategic thinking and problem-solving abilities.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- Experience with international markets and global supply chains.
- Familiarity with the ferrochrome or stainless steel industries.
- Proficiency in additional languages relevant to key international markets.
- Experience with digital marketing channels for B2B lead generation.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Professional development and training opportunities.
- Relocation assistance for eligible candidates.
- Opportunity to work with a leading player in a critical global industry.
- Contribution to local community development initiatives.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit your detailed CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role at ZIMASCO.