About Company
NMP Digital is a leading digital marketing agency based in South Africa, renowned for crafting bespoke strategies that drive measurable results for our diverse portfolio of clients. We believe in the power of innovation, data-driven decisions, and a collaborative spirit to transform online presence into tangible business growth. Our expertise spans across SEO, PPC, social media marketing, content creation, and web development, serving businesses from ambitious startups to established enterprises across various sectors. At NMP Digital, we’re more than just marketers; we’re partners dedicated to our clients’ success, fostering a culture of continuous learning, creativity, and excellence. We pride ourselves on building strong relationships, delivering transparent insights, and achieving exceptional outcomes. Join our dynamic team where your passion for digital innovation can truly make an impact.
Job Description
We are seeking a highly motivated and results-driven SEO Specialist with a strong focus on Content Optimization to join our remote team. This is a unique opportunity to shape the organic search performance of a diverse range of clients, working within a flexible and supportive environment. As an SEO Specialist, you will be instrumental in developing and executing content-centric SEO strategies designed to improve search engine rankings, drive organic traffic, and enhance online visibility. Your expertise in keyword research, on-page optimization, content audits, and understanding user search intent will be critical to our clients’ success.
In this role, you will collaborate closely with our content creators, web developers, and marketing strategists to ensure all digital content is not only engaging and valuable but also highly optimized for search engines. You will be responsible for identifying content gaps, analyzing competitor strategies, and implementing best practices to maximize content discoverability. Beyond just optimization, you’ll be a key player in evolving our content strategy based on performance data and industry trends, ensuring our clients stay ahead in a competitive digital landscape. This position requires a proactive individual with a keen analytical mind, excellent communication skills, and a passion for staying abreast of the latest SEO algorithms and content marketing techniques. If you thrive in a fast-paced, remote-first environment and are eager to make a significant impact through strategic content optimization, we encourage you to apply.
Key Responsibilities
- Conduct comprehensive keyword research to identify high-value opportunities for client content strategies.
- Perform detailed on-page SEO audits and implement optimizations for website content, including meta tags, headings, content structure, and internal linking.
- Collaborate with content writers to develop SEO-friendly content outlines, ensuring all new content is optimized from conception.
- Analyze competitor content and SEO strategies to identify opportunities and inform our tactical approach.
- Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Identify technical SEO issues related to content (e.g., crawlability, indexability) and work with development teams for resolution.
- Stay current with the latest SEO trends, algorithm updates, and content marketing best practices.
- Develop and implement content refresh strategies for existing client content to improve rankings and relevance.
- Provide clear, actionable SEO recommendations to clients and internal teams.
Required Skills
- Proven experience as an SEO Specialist with a strong focus on content optimization (3+ years).
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Strong understanding of keyword research methodologies and tools.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Solid understanding of on-page and technical SEO principles.
- Experience with content management systems (e.g., WordPress).
- Exceptional written and verbal communication skills.
- Ability to work independently and as part of a remote team.
- Fluent in English.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Google Analytics and/or Google Ads certification.
- Experience with international SEO.
- Familiarity with HTML, CSS, and JavaScript as they pertain to SEO.
- Experience working in an agency environment.
- Knowledge of local SEO strategies.
Perks & Benefits
- Competitive salary and performance bonuses.
- Fully remote work model with flexible working hours.
- Opportunity for professional growth and continuous learning.
- Access to premium SEO tools and training resources.
- Collaborative and supportive team environment.
- Paid time off and public holidays.
- Contribution to health and wellness programs (TBD).
How to Apply
If you are a passionate SEO Specialist eager to make a significant impact through content optimization, we would love to hear from you! Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this remote role. We look forward to reviewing your application.