About Company
Unlock your potential with Career.zycto, a dynamic and forward-thinking digital agency dedicated to revolutionizing online presence for businesses across various sectors. For an SEO Specialist, this is an unparalleled opportunity to dive into diverse projects, implement cutting-edge strategies, and witness tangible results. We foster a collaborative environment where innovation is celebrated, ideas are valued, and continuous learning is embedded in our DNA. Join us and contribute to a team that’s not just adapting to the digital landscape but actively shaping its future.
Job Description
Are you a highly motivated and data-driven SEO Specialist with a passion for unlocking organic growth and elevating digital visibility? Career.zycto is seeking a talented individual to join our vibrant digital marketing team in Athi River, Nairobi. In this pivotal role, you will be instrumental in developing, implementing, and managing comprehensive search engine optimization strategies that drive targeted traffic, improve search rankings, and increase conversion rates for our diverse clientele. This is an exciting opportunity to leverage your expertise in a fast-paced environment, working on challenging projects that demand creativity, analytical rigor, and a deep understanding of ever-evolving search algorithms.
As our SEO Specialist, you will be responsible for both on-page and off-page optimization, technical SEO audits, keyword research, content strategy, and performance analysis. You will collaborate closely with content creators, web developers, and marketing strategists to ensure seamless execution of integrated campaigns. We are looking for someone who thrives on staying ahead of industry trends, can translate complex data into actionable insights, and possesses a proven track record of delivering measurable SEO success. Your ability to communicate effectively, both internally and with clients, about SEO performance and strategic recommendations will be key to your success. If you’re ready to make a significant impact and grow within a company that values innovation and results, we encourage you to apply and become a cornerstone of our digital success.
Key Responsibilities
- Conduct comprehensive keyword research to identify high-value opportunities and inform content strategy.
- Perform technical SEO audits, identify issues, and provide recommendations for website optimization (e.g., site speed, crawlability, indexing, mobile-friendliness).
- Develop and implement on-page SEO strategies, including meta tags, headings, content optimization, and internal linking.
- Formulate and execute off-page SEO strategies, including link building, local SEO, and online reputation management.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Stay up-to-date with the latest SEO trends, algorithm changes, and best practices, adapting strategies accordingly.
- Collaborate with content teams to ensure SEO best practices are integrated into content creation.
- Work with web developers to implement technical SEO improvements and ensure site architecture is search engine friendly.
- Provide actionable insights and recommendations based on SEO data to improve overall digital marketing performance.
- Manage and optimize Google My Business listings and other local SEO initiatives.
Required Skills
- Proven experience as an SEO Specialist or similar role in digital marketing.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Strong understanding of on-page, off-page, and technical SEO principles.
- Experience with content management systems (CMS) like WordPress.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a collaborative team.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Certifications in Google Analytics or Google Ads.
- Experience with local SEO and international SEO.
- Knowledge of A/B testing and conversion rate optimization (CRO).
- Basic understanding of UX/UI principles.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunity for professional growth and continuous learning.
- Dynamic and supportive work environment.
- Access to the latest SEO tools and technologies.
- Health and wellness programs.
- Paid time off and holidays.
- Regular team-building activities.
How to Apply
Ready to make your mark as an SEO Specialist? We invite you to join Career.zycto’s innovative team. Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
