About Company
Ready to elevate your digital marketing prowess? At Career.zycto, we are at the forefront of digital innovation, empowering businesses across diverse sectors in Mauritius to achieve unparalleled online visibility and growth. An SEO Specialist joining our ranks will find a vibrant ecosystem ripe for strategic impact, where creativity meets cutting-edge technology. We foster a culture of continuous learning, professional development, and collaborative success. Here, your insights directly shape client outcomes, making Career.zycto the ultimate launchpad for ambitious SEO professionals.
Advertisement
Job Description
Are you an experienced SEO Specialist with a passion for driving organic growth through strategic ranking and compelling content? Career.zycto is seeking a dynamic and results-oriented professional to join our growing team in Wooton, Vacoas-Phoenix. In this pivotal role, you will be instrumental in enhancing our clients’ online visibility, improving search engine rankings, and generating high-quality organic traffic. We’re looking for someone who breathes SEO, understands the nuances of algorithm updates, and can translate complex data into actionable strategies that deliver measurable outcomes.
As our SEO Specialist, you will take ownership of all aspects of SEO, from in-depth keyword research and comprehensive technical audits to on-page optimization and content strategy development. You will collaborate closely with our content creation and web development teams to ensure SEO best practices are integrated seamlessly into all digital initiatives. This role demands a proactive individual who is not only adept at identifying optimization opportunities but also skilled in executing strategies that drive significant improvements in SERP positions and user engagement. You’ll be responsible for meticulously tracking, analyzing, and reporting on SEO performance using various analytical tools, providing insights that inform future campaigns and business decisions. If you are passionate about staying ahead of industry trends, eager to experiment with new techniques, and thrive in an environment where your expertise directly contributes to client success, then Career.zycto offers the perfect platform for you to excel.
Key Responsibilities
- Develop and execute comprehensive SEO strategies focused on improving organic search rankings and driving targeted traffic.
- Conduct thorough keyword research to identify high-value opportunities and guide content creation.
- Perform technical SEO audits (crawlability, indexability, site structure, schema markup) and work with development teams to implement recommendations.
- Optimize website content, including meta tags, headings, image alt text, and internal linking structures, for search engine visibility.
- Develop and implement content strategies that align with SEO objectives, focusing on high-quality, engaging, and relevant material.
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, providing regular reports and actionable insights.
- Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure continuous adaptation and innovation.
- Identify and pursue link building opportunities to enhance domain authority and search rankings.
- Collaborate with marketing, content, and web development teams to ensure SEO best practices are integrated across all digital initiatives.
Required Skills
- Minimum of 3 years of hands-on experience in SEO, with a proven track record of improving organic rankings and traffic.
- Proficiency with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Strong understanding of search engine algorithms, ranking factors, and core SEO principles (on-page, off-page, technical SEO).
- Experience with content strategy development and optimization for SEO.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Familiarity with HTML, CSS, and website architecture relevant to SEO.
- Strong communication and presentation skills, capable of explaining complex SEO concepts clearly.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
- Relevant certifications (e.g., Google Analytics, Google Ads, HubSpot SEO Certification).
- Experience with various Content Management Systems (CMS) like WordPress.
- Knowledge of local SEO strategies and optimization techniques.
- Ability to work effectively in a fast-paced, dynamic environment.
- Fluency in both English and French is an advantage.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health and wellness benefits.
- Opportunities for continuous professional development and training.
- A vibrant and supportive work environment with a focus on collaboration.
- Team-building activities and social events.
- Modern office facilities in a convenient location.
How to Apply
If you are ready to make a significant impact with your SEO expertise, we invite you to apply! Please click on the application link below to submit your detailed CV and a cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to reviewing your application.
Advertisement
