About Company
Propelling brands into the digital spotlight, Career.zycto is at the forefront of innovation, dedicated to shaping the future of online presence. We foster a dynamic and collaborative environment where creativity meets strategy, and every team member’s contribution is valued. For an SEO Specialist, this means an unparalleled opportunity to work on diverse projects, implement cutting-edge techniques, and directly impact our growth trajectory. Join us and turn your expertise into tangible success stories, pushing the boundaries of search engine optimization.
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Job Description
Are you a highly motivated and results-driven SEO Specialist with a passion for driving organic traffic and improving search engine rankings? Career.zycto is seeking a talented individual to join our growing digital team in Albion, Black River District. In this pivotal role, you will be instrumental in developing and executing comprehensive SEO strategies focused on both technical optimization and compelling content creation. We believe in the power of search to connect with our audience, and we need someone who can translate complex SEO principles into actionable plans that yield measurable results.
As our SEO Specialist, you will take ownership of keyword research, on-page optimization, content strategy development, and performance analysis. You will collaborate closely with our content creators, web developers, and marketing team to ensure a cohesive and effective digital presence. Your day-to-day will involve diving deep into analytics, identifying opportunities for improvement, and staying ahead of algorithm changes to maintain our competitive edge. This is more than just a job; it’s an opportunity to shape our digital footprint, learn new skills, and contribute to a company that values innovation and impact. If you thrive in a fast-paced environment and are eager to make a significant contribution to our online success, we encourage you to apply and become a key player in our journey.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
- Conduct thorough keyword research, competitive analysis, and content gap analysis to identify opportunities.
- Perform on-page SEO optimization, including meta descriptions, title tags, heading structures, and internal linking.
- Collaborate with content creators to develop high-quality, SEO-friendly content that aligns with keyword strategies and user intent.
- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Identify and troubleshoot technical SEO issues such as crawl errors, site speed, mobile usability, and schema markup.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Generate regular reports on SEO performance, providing insights and recommendations for improvement.
- Assist in the development and execution of link-building strategies to enhance domain authority.
Required Skills
- Proven experience as an SEO Specialist with a strong portfolio demonstrating successful ranking and traffic growth.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
- Strong understanding of technical SEO principles (site architecture, crawlability, indexability, page speed).
- Excellent content optimization skills, including keyword integration, readability, and content structure.
- Solid analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Ability to adapt quickly to changes in the SEO landscape.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Experience with international SEO and localization strategies.
- Familiarity with content management systems (CMS) like WordPress, Shopify, or similar.
- Certification in Google Analytics or other relevant SEO certifications.
- Basic knowledge of HTML, CSS, and JavaScript as they pertain to SEO.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and continuous learning.
- Dynamic and supportive work environment.
- Modern office space in a vibrant district.
- Employee recognition programs.
- Work-life balance initiatives.
How to Apply
Ready to make a significant impact with your SEO expertise? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this role. We look forward to reviewing your application!
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