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SEO Specialist – Ranking, Content

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🏢 Career.zycto📍 Trèfles, Rose Hill💼 Full-Time💻 On-site🏭 Digital Marketing💰 MUR 40,000 - MUR 65,000 per month

About Company

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Career.zycto is pioneering innovative digital solutions that empower businesses and talent alike. We believe in fostering a dynamic and collaborative environment where creativity flourishes and ideas come to life. For an SEO Specialist passionate about driving visibility and impact, Career.zycto offers an unparalleled opportunity to shape our digital presence from the ground up. You’ll be joining a forward-thinking team committed to leveraging cutting-edge strategies to achieve ambitious growth targets. If you’re ready to make a significant mark in the digital landscape, your journey starts here.

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Job Description

Are you a passionate and data-driven SEO Specialist with a keen eye for optimizing content and elevating search rankings? Career.zycto is seeking a talented individual to join our growing digital marketing team in Trèfles, Rose Hill. This pivotal role is perfect for someone who lives and breathes search engine optimization, understanding the intricate dance between algorithms, user intent, and compelling content.

As our SEO Specialist, you will be instrumental in developing and executing comprehensive SEO strategies designed to significantly improve our organic search visibility, drive targeted traffic, and ultimately contribute to our business growth. You’ll take ownership of both on-page and off-page optimization efforts, diving deep into keyword research to uncover high-potential opportunities, crafting SEO-friendly content briefs, and ensuring our website architecture is technically sound.

Your expertise will not only focus on achieving top rankings but also on enhancing the overall user experience and conversion paths. You will collaborate closely with our content creators, web developers, and marketing strategists to integrate SEO best practices across all digital initiatives. From analyzing performance metrics and identifying trends to staying ahead of algorithm updates and competitor strategies, you will be the driving force behind our organic search success.

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We’re looking for someone who isn’t afraid to experiment, analyze results, and iterate. If you possess a strong analytical mindset, a creative approach to problem-solving, and a proven track record of boosting organic performance, we invite you to apply. This is a unique opportunity to shape the SEO landscape of an innovative company, making a tangible impact on our digital footprint and helping us connect with our audience more effectively. Join Career.zycto and become a key player in our mission to redefine digital excellence.

Key Responsibilities

  • Develop and implement comprehensive SEO strategies (on-page, off-page, technical) to improve organic search rankings and drive targeted traffic.
  • Conduct in-depth keyword research to identify high-value opportunities and analyze competitor strategies.
  • Optimize website content, meta descriptions, title tags, schema markup, and other on-page elements for search engines and user experience.
  • Perform technical SEO audits and collaborate with developers to resolve issues such as site speed, crawlability, indexability, and mobile-friendliness.
  • Develop and execute effective link-building strategies to enhance domain authority and organic rankings.
  • Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
  • Collaborate with content, marketing, and development teams to ensure SEO is integrated into all digital initiatives.
  • Propose and implement A/B tests to continuously improve SEO performance and conversion rates.

Required Skills

  • Proven experience as an SEO Specialist with a focus on ranking and content optimization.
  • Strong understanding of search engine algorithms and ranking factors.
  • Expertise in keyword research and competitor analysis tools (e.g., SEMrush, Ahrefs, Moz).
  • Proficiency with Google Analytics, Google Search Console, and Google Tag Manager.
  • Solid understanding of technical SEO principles (site architecture, crawl budget, canonicalization, etc.).
  • Experience with content optimization and developing SEO-friendly content briefs.
  • Excellent analytical skills and ability to interpret data to make informed decisions.
  • Strong communication and collaboration skills.

Preferred Qualifications

  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
  • SEO certifications (e.g., Google Analytics Certification, HubSpot SEO Certification).
  • Experience with various Content Management Systems (CMS) like WordPress.
  • Familiarity with local SEO strategies and international SEO considerations.
  • Previous experience working in a fast-paced agency or tech environment.

Perks & Benefits

  • Competitive salary and performance-based bonuses.
  • Comprehensive health and wellness benefits package.
  • Generous paid time off and public holidays.
  • Opportunities for continuous learning and professional development.
  • A collaborative, supportive, and innovative work environment.
  • Modern office space in Trèfles, Rose Hill with easy access to amenities.
  • Team-building activities and social events.

How to Apply

Ready to make a significant impact? We encourage you to apply directly by clicking the application link below. Please ensure your resume highlights your relevant SEO experience, especially your successes in ranking and content optimization. We look forward to reviewing your application!

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