About Company
The Africa Digital Media Institute (ADMI) is a premier creative arts and technology institution based in Nairobi, Kenya. We are passionate about empowering the next generation of African creatives, tech innovators, and entrepreneurs. With a vibrant community of students, faculty, and industry professionals, ADMI offers world-class training in film, animation, game design, music production, sound engineering, graphic design, and digital marketing. Our mission is to transform the creative industry in Africa by providing practical, industry-relevant education that fosters innovation, entrepreneurship, and global competitiveness. At ADMI, we believe in the power of storytelling and digital content to inspire, educate, and drive change. Join our dynamic team and contribute to shaping the future of digital creativity and media across the continent.
Job Description
Are you a visionary Social Media Manager with a passion for crafting compelling content strategies that drive tangible digital growth? Africa Digital Media Institute (ADMI) is seeking a highly skilled and dynamic Social Media Manager to lead our content strategy initiatives and significantly enhance our digital footprint. In this pivotal role, you will be responsible for developing, implementing, and managing our social media strategy across all platforms to increase brand awareness, drive engagement, generate leads, and ultimately contribute to ADMI’s growth objectives. You will be at the forefront of identifying emerging trends, fostering community interactions, and analyzing performance data to continuously optimize our content and campaigns. This is an exciting opportunity for a creative and data-driven professional who thrives in a fast-paced, innovative environment and is eager to make a significant impact on a leading institution in the creative and tech education sector. You will work closely with our marketing, admissions, and program teams to ensure cohesive messaging and campaigns that resonate with our diverse target audiences, including prospective students, parents, industry partners, and alumni. Your expertise in leveraging social media for strategic communication and measurable results will be key to ADMI’s continued success and expansion. The ideal candidate will be a strategic thinker with a proven track record of growing social media presence, building online communities, and converting engagement into measurable business outcomes. If you’re ready to bring your expertise to an institution that’s shaping Africa’s creative future, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies aligned with ADMI's overall marketing and growth objectives.
- Create, curate, and manage engaging written, image, and video content for all ADMI social media channels (Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube).
- Oversee content calendars, ensuring a consistent brand voice, tone, and visual identity across all platforms.
- Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
- Analyze social media campaign performance, track KPIs (e.g., engagement, reach, conversions), and generate detailed reports with actionable insights.
- Identify trends and insights, and optimize content strategy and spending based on performance.
- Manage and optimize paid social media campaigns to maximize ROI and achieve specific marketing goals.
- Stay up-to-date with the latest social media best practices, tools, algorithms, and technologies.
- Collaborate with internal teams (Marketing, Admissions, Programs, Design) to ensure brand consistency and campaign alignment.
- Plan and execute community management initiatives, including contests, Q&A sessions, and influencer collaborations.
- Conduct competitive research and audience analysis to identify new opportunities for growth and engagement.
Required Skills
- Proven experience (4+ years) in social media management and content strategy, preferably within the education, media, or tech sectors.
- In-depth knowledge of major social media platforms, including their algorithms, analytics tools, and best practices.
- Exceptional content creation skills, with a strong portfolio showcasing engaging written, visual, and video content.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Google Analytics).
- Demonstrable experience in managing successful paid social media campaigns (Facebook Ads Manager, LinkedIn Campaign Manager).
- Strong understanding of SEO principles for social media and content marketing.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Creative thinking, problem-solving abilities, and keen attention to detail.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Experience working with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for basic content editing.
- Certifications in social media marketing or digital marketing (e.g., Meta Blueprint, Google Ads).
- Experience in an agency environment or a startup.
- Familiarity with the African creative and tech education landscape.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunity to work in a dynamic, creative, and impact-driven environment.
- Access to professional development and continuous learning opportunities.
- Health and wellness benefits.
- Collaborative and supportive team culture.
- Opportunity to contribute to shaping the future of African creative talent.
How to Apply
Interested and qualified candidates are invited to submit their application by clicking the link below. Please ensure your CV and cover letter clearly highlight your relevant experience in social media management and content strategy. We look forward to reviewing your application and potentially welcoming you to the ADMI team!