About Company
ArcelorMittal South Africa (AMSA) is the largest steel producer on the African continent, with a rich history spanning over 80 years. We are proudly part of the global ArcelorMittal group, the world’s leading steel and mining company. Our Vereeniging Works plays a crucial role in our operations, focusing on specialized steel products that drive progress across various industries, from automotive to construction and infrastructure. At AMSA, we are deeply committed to sustainable development, technological innovation, and empowering our diverse workforce. We believe in fostering a dynamic and inclusive environment where creativity, strategic thinking, and collaborative spirit are highly valued, even within an industrial setting. Join a company that not only shapes the future of steel but also contributes significantly to the economic and social fabric of South Africa, driving industrial excellence and community upliftment.
Job Description
Are you a creative and dynamic Social Media Manager ready to bring your flair to a global industrial leader? ArcelorMittal South Africa, a pioneer in steel manufacturing, is seeking an innovative Social Media Manager to join our vibrant Creative Team based at our Vereeniging Works. This isn’t just about posting; it’s about crafting compelling narratives that showcase our industrial prowess, unwavering commitment to sustainability, and our incredible people. You’ll be instrumental in shaping our digital voice, enhancing our brand reputation, and engaging diverse stakeholders across various platforms, including LinkedIn, Facebook, Twitter, and potentially emerging channels.
We are looking for someone who can seamlessly translate complex industrial processes and corporate initiatives into engaging, accessible, and visually stunning content that resonates with both internal and external audiences. Your strategic approach will drive community engagement, foster meaningful conversations, and elevate our employer brand, attracting top talent to our various operations. You will be responsible for meticulous trend monitoring, staying ahead of industry best practices, and leveraging analytics to continuously optimize our social media strategy, ensuring maximum reach and impact. This role offers a unique opportunity to work within a highly impactful sector, demonstrating how innovation, creativity, and digital excellence flourish even in heavy industry. If you thrive on developing impactful campaigns from concept to execution, collaborating seamlessly with cross-functional teams including HR, operations, and technical experts, and possess an innate passion for powerful storytelling that makes a difference, we want to hear from you. You’ll be at the forefront of showcasing ArcelorMittal South Africa’s vision, values, and leadership in the industry, making a tangible difference in how the world perceives steel and its vital role in modern society, from infrastructure to everyday products. Join us in building a stronger future, one strategically crafted post at a time. This is an exciting chance to leave your creative mark on a legacy company.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with corporate communication and marketing objectives.
- Create, curate, and manage engaging content (text, image, video) across all relevant social media platforms.
- Monitor social media channels for industry trends, competitor activities, and engagement opportunities, responding proactively.
- Analyze social media performance data using analytics tools, providing regular reports and actionable insights to optimize future campaigns.
- Collaborate with internal teams (HR, PR, operations) to develop integrated content that supports various business units and initiatives, including employer branding and CSR.
- Manage social media advertising campaigns, including budget allocation, audience targeting, and performance tracking.
- Stay informed about new social media technologies, platforms, and best practices to ensure ArcelorMittal South Africa remains at the forefront of digital engagement.
Required Skills
- Proven experience as a Social Media Manager or similar role, preferably in a corporate or industrial environment.
- In-depth knowledge of social media platforms (LinkedIn, Facebook, Twitter, YouTube) and their respective best practices.
- Excellent written and verbal communication skills with a keen eye for detail and compelling storytelling.
- Strong understanding of content creation, including graphic design principles and video production basics.
- Proficiency in social media analytics tools (e.g., Google Analytics, Facebook Insights, LinkedIn Analytics).
- Ability to work collaboratively in a fast-paced team environment and manage multiple projects simultaneously.
- Creative thinking with an ability to translate complex information into engaging social media content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Familiarity with SEO principles and how they relate to social media content.
- Experience in B2B marketing or industrial sector communications.
- Basic photography and videography skills.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive medical aid and retirement benefits.
- Opportunities for professional development and career growth within a global organization.
- Access to cutting-edge technology and innovative projects.
- A supportive and collaborative work environment.
- Employee wellness programs.
- Relocation assistance (if applicable).
How to Apply
If you are ready to make a significant impact with your social media expertise at ArcelorMittal South Africa, we encourage you to apply. Please click on the application link below to visit our company profile on Pnet, where you can view current openings and submit your detailed resume and cover letter. Ensure your application highlights your relevant experience and how you meet the requirements of this role. Only shortlisted candidates will be contacted.