About Company
Are you passionate about crafting compelling narratives and fostering vibrant online communities? Career.zycto offers a dynamic environment where your social media expertise directly fuels our mission of connecting talent with opportunity. We pride ourselves on innovation, agility, and a collaborative spirit that empowers our team to make a significant impact. Join us to elevate our brand presence, engage with our audience across diverse platforms, and drive meaningful growth in the ever-evolving world of recruitment. Your creativity will find a home here, shaping our digital voice and expanding our reach.
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Job Description
Career.zycto is on the lookout for a dynamic and innovative Social Media Manager to spearhead our platforms and drive community growth. In this pivotal role, you will be instrumental in shaping our digital presence, engaging our target audiences, and fostering a thriving online community across all relevant social channels. You will be responsible for developing and executing comprehensive social media strategies that align with our brand identity and business objectives, focusing on increasing brand awareness, driving talent acquisition, and strengthening our industry position.
This isn’t just about posting; it’s about building relationships, understanding analytics, and continuously adapting to the fast-evolving social landscape. You will identify emerging trends, implement best practices, and experiment with new formats and platforms to ensure our content remains fresh, relevant, and impactful. From crafting compelling copy and stunning visuals to managing content calendars and scheduling posts, your expertise will cover the full spectrum of social media operations. Furthermore, you’ll actively monitor social channels for engagement opportunities, respond to comments and messages, and cultivate a positive brand image by fostering genuine interactions. You will also be tasked with analyzing campaign performance, generating detailed reports, and providing actionable insights to optimize future strategies. The ideal candidate will possess a blend of creativity, analytical prowess, and a deep understanding of digital communication to elevate Career.zycto’s voice in the competitive recruitment industry. Join us in making a tangible impact on our brand’s narrative and connecting with professionals across the globe.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with brand goals and recruitment objectives.
- Manage, monitor, and grow Career.zycto's presence across key platforms (e.g., LinkedIn, X, Facebook, Instagram, TikTok).
- Create, curate, and manage engaging content (text, image, video) that resonates with our professional audience.
- Foster a vibrant online community by actively engaging with followers, responding to inquiries, and initiating conversations.
- Plan and execute social media campaigns, including paid social advertising, to increase reach and engagement.
- Monitor social media trends, tools, and applications, and apply relevant insights to improve strategy.
- Analyze social media performance data, generate reports, and provide actionable recommendations for optimization.
- Collaborate with internal teams (e.g., marketing, talent acquisition) to ensure consistent brand messaging and integrated campaigns.
- Identify and engage with industry influencers and potential brand advocates.
- Manage content calendars and ensure timely execution of all social media activities.
Required Skills
- Proven experience as a Social Media Manager or similar role.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of social media analytics tools (e.g., Sprout Social, Hootsuite, Buffer, native platform insights).
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Strong understanding of social media platforms, algorithms, and best practices.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite basics) for content creation.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Experience in the recruitment or HR industry.
- Familiarity with content management systems (CMS).
- Certification in social media marketing or digital marketing.
- Experience with A/B testing and other testing methodologies for social content.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous annual leave allowance.
- Flexible hybrid work model, balancing office collaboration with remote flexibility.
- Opportunities for professional development and continuous learning.
- Health and wellness programs.
- Collaborative and supportive team environment.
- Modern office space in a vibrant Glasgow location.
- Contribution to a pension scheme.
How to Apply
Ready to make an impact? Please click on the application link below to submit your CV and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
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