About Company
Ready to shape digital narratives and foster vibrant online communities? At Career.zycto, we believe in the power of connection and the art of storytelling to drive meaningful engagement. We’re a dynamic, forward-thinking entity committed to creating pathways for both professional growth and impactful digital experiences. For a Social Media Manager, this means an environment where creativity is championed, strategic thinking is rewarded, and your direct influence on brand visibility and community expansion is tangible. Join a team where your innovative approach to platforms and audience development will not just be heard, but celebrated, as we navigate the exciting future of digital interaction together.
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Job Description
Career.zycto is seeking a highly creative and strategically-minded Social Media Manager to lead our efforts in platforms and community growth. This is a pivotal role for an individual passionate about digital trends, content creation, and fostering authentic online relationships. You will be responsible for developing and executing comprehensive social media strategies that elevate our brand presence, engage our target audiences, and drive community interaction across various digital channels. If you possess a keen eye for compelling content, a deep understanding of social media algorithms, and a proven track record of growing engaged online communities, we want to hear from you.
In this role, you will be the architect of our social media voice, translating our brand essence into captivating posts, stories, and campaigns. You will monitor, analyze, and report on performance, using data-driven insights to refine strategies and maximize impact. Beyond content, you will actively engage with our community, responding to comments, fostering discussions, and identifying opportunities to build stronger connections. This position offers a unique opportunity to shape the digital narrative of a forward-thinking organization, working collaboratively with marketing, content, and product teams to ensure a cohesive brand experience.
You’ll be instrumental in identifying emerging platforms and trends, recommending innovative approaches to reach new audiences, and continuously optimizing our presence to stay ahead of the curve. Your expertise will not only enhance our online visibility but also cultivate a loyal and active community around our mission and values. This is an exciting chance to join a growing team where your creativity and strategic vision will directly contribute to our success and influence our digital footprint. We are looking for someone who thrives in a fast-paced environment, is a natural storyteller, and is excited by the challenge of building and nurturing vibrant online communities.
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Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies across relevant platforms (e.g., LinkedIn, Twitter, Instagram, Facebook, TikTok).
- Create, curate, and manage all published content (images, video, written, audio) ensuring brand consistency and tone of voice.
- Monitor, listen, and respond to users in a 'social' way, fostering genuine engagement and building community.
- Analyze social media performance data, generate reports, and use insights to optimize future campaigns and content.
- Identify and engage with key influencers, brand advocates, and community leaders.
- Stay up-to-date with the latest social media best practices, trends, technologies, and platform changes.
- Collaborate with internal teams (marketing, content, design) to create synergistic campaigns and content.
- Manage social media advertising campaigns, including budget allocation and performance tracking.
- Develop and execute strategies for community growth, member acquisition, and retention.
- Manage crisis communication and reputation management on social platforms when necessary.
Required Skills
- Proven 3+ years of experience in social media management, with a strong portfolio of successful campaigns.
- Demonstrable expertise in growing and engaging online communities across multiple platforms.
- In-depth knowledge of various social media platforms, their algorithms, and best practices.
- Excellent copywriting, editing, and verbal communication skills.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Google Analytics).
- Understanding of SEO and web traffic metrics as they relate to social media.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- A creative mindset with an eye for compelling visual and written content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for social media asset creation.
- Knowledge of video editing for short-form social content.
- Experience in managing paid social media campaigns and optimizing ad spend.
- Familiarity with PR and influencer marketing strategies.
Perks & Benefits
- Generous paid time off and public holidays.
- Comprehensive health, dental, and vision insurance.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive work environment.
- Regular team social events and activities.
- Pension contribution scheme.
- Flexible working arrangements (core hours).
How to Apply
Ready to make an impact? We encourage you to click on the application link below to submit your CV and a cover letter detailing your experience and why you are the ideal candidate for this role. Showcase your passion for social media and community building!
