About Company
Imagine a dynamic team where your social media expertise truly thrives. Career.zycto isn’t just another company; we’re innovators dedicated to shaping futures through impactful connections and cutting-edge strategies. For a Social Media Manager, this means an unparalleled opportunity to build vibrant online communities, amplify brand narratives, and drive growth in a supportive, forward-thinking environment. You’ll be empowered to experiment, lead initiatives, and directly contribute to our mission of connecting talent with opportunity. We believe in fostering creativity and rewarding results.
Job Description
Career.zycto is seeking a highly creative and results-driven Social Media Manager with a passion for building vibrant online communities and driving brand growth. In this pivotal role, you will be instrumental in developing and executing our comprehensive social media strategy, enhancing our brand presence across various digital platforms, and fostering meaningful engagement with our diverse target audience. We’re looking for someone who lives and breathes social media, understands its ever-evolving landscape, and can translate emerging trends into actionable strategies that yield measurable results and strengthen our market position.
As our Social Media Manager, you will take full ownership of our social media channels, crafting compelling, original content that resonates deeply with our community, including text, image, and video formats. You will meticulously schedule posts, monitor real-time conversations, and actively engage with followers, responding to comments and messages promptly and professionally. You’ll serve as the authentic voice of Career.zycto online, ensuring absolute brand consistency across all platforms, proactively managing our online reputation, and identifying lucrative opportunities for organic reach, user-generated content, and influencer collaborations. This isn’t just about daily posting; it’s about strategic foresight, meticulous analysis, and continuous improvement. You’ll regularly monitor performance metrics, analyze data to identify key trends and insights, and provide comprehensive reports on the effectiveness of campaigns, adapting your approach as needed to optimize outcomes and achieve key performance indicators. Collaboration is paramount; you’ll work closely with our marketing, content creation, and sales teams to seamlessly align social media efforts with broader business objectives, campaign launches, and brand initiatives. If you’re passionate about digital storytelling, community building, and driving tangible growth through innovative social channels, we want to hear from you.
Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies aligned with brand objectives.
- Create, curate, and manage engaging content (text, image, video) for all social media platforms.
- Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
- Analyze social media campaign performance, report on key metrics, and derive actionable insights.
- Stay up-to-date with the latest social media best practices, technologies, and trends.
- Collaborate with internal teams (marketing, sales, content) to ensure brand consistency and integrated campaigns.
- Manage online reputation by identifying and addressing relevant community feedback and conversations.
- Identify and engage with key influencers and brand advocates to amplify reach.
- Manage social media advertising campaigns, including budget allocation and performance optimization.
Required Skills
- Minimum 3 years of proven working experience as a Social Media Manager or similar role.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Deep understanding of major social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube).
- Knowledge of online marketing and a good understanding of major marketing channels.
- Ability to think creatively and strategically, with a strong eye for detail.
- Data-driven mindset with experience in A/B testing and performance optimization.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Familiarity with SEO and web traffic metrics.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
- Experience in managing paid social media campaigns and budgets.
- Knowledge of the local Cardiff market and community dynamics.
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off, including holidays and sick leave.
- Opportunities for professional development and continuous learning.
- A vibrant and inclusive company culture with regular team events and social gatherings.
- Modern office environment in a prime Butetown location with excellent transport links.
- Employee discount programs and wellness initiatives.
- Pension scheme contributions.
How to Apply
Ready to make a significant impact? We encourage you to click on the link below to submit your application. Please ensure your resume and cover letter highlight your relevant experience and passion for community growth.
