About Company
Safaricom PLC is a leading integrated communications company in Kenya, offering a comprehensive range of mobile communication services including voice, SMS, data, and mobile money (M-PESA). With a commitment to transforming lives, we leverage cutting-edge technology and innovation to connect millions of Kenyans, drive digital inclusion, and foster economic growth. Our vision is to be a purpose-led technology company, empowering individuals and businesses to thrive in a digital world. We believe in nurturing talent and providing an environment where creativity and impact are valued. Join our dynamic team and be part of a company that is shaping the future of connectivity in Africa.
Job Description
Are you a passionate and strategic social media expert with a knack for crafting compelling narratives and driving engagement? Safaricom PLC is seeking a talented and highly motivated Social Media Manager to join our innovative marketing team. This is a fully remote position, offering you the flexibility to work from anywhere within Kenya while contributing to one of the country’s most iconic brands. As our Remote Social Media Manager, you will be the driving force behind our digital presence, responsible for developing and executing a comprehensive social media strategy across various platforms. Your mission will be to enhance brand visibility, foster strong community engagement, drive customer loyalty, and ultimately support our business objectives through impactful social media campaigns.
You will be instrumental in shaping Safaricom’s online voice, ensuring consistency across all channels, and maintaining brand integrity. This role demands a creative thinker who can identify emerging trends, analyze performance metrics, and adapt strategies to maximize reach and impact. You’ll lead content creation, curate engaging visuals, write captivating copy, and manage our online communities with a focus on delivering exceptional customer experiences. Collaboration is key; you will work closely with our marketing, PR, and customer service teams to align social media initiatives with broader company goals and campaigns. If you thrive in a fast-paced, digital-first environment and are eager to make a significant impact from a remote setting, we encourage you to apply. This is a unique opportunity to contribute to a company that touches millions of lives daily, from the comfort of your chosen workspace.
We are looking for someone who understands the nuances of the Kenyan digital landscape and can translate our brand values into resonant social media content. You will not just manage accounts; you will cultivate a vibrant online ecosystem where our customers feel heard, valued, and connected. From strategic planning to daily execution and performance reporting, you will be empowered to drive our social media success. Embrace the challenge of a remote leadership role where your insights and creativity will directly influence our brand’s narrative and market position. If you are ready to revolutionize how Safaricom connects with its audience online, we want to hear from you.
Key Responsibilities
- Develop, implement, and manage a comprehensive social media strategy that aligns with Safaricom’s brand goals and marketing objectives.
- Oversee all social media accounts (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc.) ensuring brand consistency in tone, voice, and visual identity.
- Plan, create, schedule, and publish engaging content, including text, image, and video, tailored for each platform and target audience.
- Monitor, listen to, and engage with our online communities, responding to comments and inquiries in a timely and professional manner.
- Manage and optimize social media advertising campaigns to drive reach, engagement, and conversions.
- Identify and track key performance indicators (KPIs) for social media, prepare detailed reports on campaign performance, and provide actionable insights.
- Conduct competitive analysis and research on social media trends, tools, and best practices to keep our strategy innovative and effective.
- Collaborate with marketing, PR, customer service, and product teams to coordinate content and campaign efforts.
- Stay up-to-date with current technologies and trends in social media, digital marketing, and emerging platforms.
- Manage social media crisis communications and sentiment analysis when necessary.
Required Skills
- Proven work experience as a Social Media Manager or similar role (minimum 3 years)
- Excellent knowledge of various social media platforms, algorithms, and best practices
- Solid understanding of social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics)
- Demonstrable experience creating engaging content (text, image, video) for different audiences and platforms
- Strong copywriting, editing, and communication skills
- Ability to work independently and manage multiple projects in a remote environment
- Creative thinking and ability to innovate content strategies
- Proficiency in content management systems and social media scheduling tools
- Strong analytical and problem-solving skills
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- Experience in the telecommunications or technology industry
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite)
- Certification in digital marketing or social media management
- Experience with influencer marketing and brand collaborations
- Knowledge of SEO principles and how they relate to social media content
Perks & Benefits
- Competitive salary and performance-based bonuses
- Flexible remote work environment
- Comprehensive health and wellness benefits
- Opportunities for professional development and training
- Home office setup stipend (upon qualification)
- Generous paid time off and public holidays
- Access to the latest tools and technologies
- A supportive and collaborative team culture
How to Apply
If you are a driven and creative Social Media Manager looking to make a significant impact with a leading telecommunications company from a remote setting, we encourage you to apply. Please click on the application link below to submit your resume and a compelling cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to hearing from you!