About Company
Ignite your career within a vibrant, forward-thinking collective. Career.zycto is revolutionizing how businesses connect with their audiences, building impactful digital footprints that resonate. We’re a remote-first organization fostering innovation, collaboration, and continuous learning, dedicated to empowering our team members to excel. For a Social Media Optimization Strategist, this means unparalleled autonomy to experiment with cutting-edge tactics and truly own your projects, driving measurable results across diverse client portfolios. Join us and shape the future of digital engagement from anywhere.
Advertisement
Job Description
Are you a master of the ever-evolving social media landscape, constantly seeking to optimize content for maximum reach and engagement? Career.zycto is searching for a dynamic and data-driven Social Media Optimization Strategist to join our fully remote team. In this pivotal role, you will be instrumental in developing, implementing, and managing our clients’ social media strategies, ensuring their online presence is not just visible, but dominant and effective. You will delve deep into analytics, identify trends, and craft compelling content strategies that align with business objectives. This role requires a blend of creative flair, analytical precision, and a proactive approach to staying ahead of social media algorithm changes and emerging platforms. You will collaborate closely with content creators, marketing managers, and clients to ensure seamless execution and reporting. If you thrive on transforming social media presence into tangible business growth and are passionate about leveraging every available tool to boost performance, we want to hear from you. This is an exciting opportunity to make a significant impact within a growing company that values innovation and remote work flexibility.
Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies to enhance brand visibility and engagement for clients.
- Conduct thorough research on current benchmark trends, audience preferences, and competitor activities to identify opportunities.
- Perform social media audits and provide actionable recommendations for optimizing profiles, content, and campaign performance.
- Utilize advanced analytics tools to monitor, track, and report on key performance indicators (KPIs) across all social platforms.
- Optimize content for search engines and social algorithms to maximize organic reach and discoverability.
- Manage and optimize paid social media campaigns, ensuring efficient budget allocation and high ROI.
- Collaborate with the content creation team to develop engaging, high-quality, and on-brand multimedia content.
- Stay abreast of new social media technologies, tools, and best practices, integrating them into strategies as appropriate.
- Provide regular reports on social media performance, insights, and recommendations to clients and internal stakeholders.
- Engage with online communities and manage social listening efforts to understand audience sentiment and feedback.
- Train and mentor junior team members on social media optimization techniques and strategies.
Required Skills
- Proven work experience as a Social Media Strategist or similar role (minimum 3 years)
- Deep understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube) and their respective algorithms
- Expertise in social media optimization (SMO) and search engine optimization (SEO) principles
- Demonstrable experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite Analytics, Sprout Social)
- Experience in managing and optimizing paid social media campaigns (Facebook Ads Manager, LinkedIn Campaign Manager)
- Excellent copywriting, editing, and verbal communication skills
- Strong analytical and data interpretation abilities
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment
- Proficiency in Microsoft Office Suite or Google Workspace
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Certifications in Google Analytics, Facebook Blueprint, or other relevant social media marketing platforms
- Experience with A/B testing and conversion rate optimization (CRO) on social media
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation
- Portfolio showcasing successful social media strategies and campaigns
Perks & Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health and dental benefits package
- Generous paid time off and flexible work arrangements
- Opportunities for professional development and continuous learning
- A supportive, collaborative, and fully remote work environment
- Employee assistance program
- Access to the latest social media tools and technologies
How to Apply
Ready to optimize and strategize with us? Click on the application link below to submit your resume, cover letter, and a portfolio showcasing your best work. In your cover letter, please tell us about a challenging social media optimization project you led and the results you achieved.
Advertisement
