About Company
Empowering visionaries to craft captivating digital experiences is at the core of Career.zycto. We are a dynamic, forward-thinking agency, deeply rooted in innovation and collaborative spirit, specializing in impactful content strategies that elevate brands. For a studio content strategist, our environment offers an unparalleled canvas to blend creativity with analytical prowess, developing narratives that not only engage but convert. Join a team where your strategic insights will directly influence our clients’ success, transforming ideas into compelling realities. Here, your unique perspective is celebrated, fostering growth and allowing you to make a tangible mark on every project.
Job Description
Career.zycto is on the lookout for a highly creative and analytically-minded Studio Content Strategist to join our vibrant team in Little Italy, Ottawa. This pivotal role involves leading the charge in developing compelling content strategies that align with our clients’ business objectives and resonate deeply with their target audiences. As a Studio Content Strategist, you will be instrumental in bridging the gap between innovative ideas and measurable results, working across diverse industries and platforms.
You will be responsible for the full lifecycle of content strategy, from initial research and audience analysis to conceptualization, planning, execution oversight, and performance measurement. This includes delving into market trends, competitor analysis, and SEO best practices to identify opportunities for engaging storytelling. Your expertise will guide the creation of various content types, including web copy, blog posts, social media campaigns, video scripts, email newsletters, and more, ensuring a consistent brand voice and messaging across all touchpoints.
Working closely with our talented team of designers, writers, and digital marketers, you will translate complex marketing goals into actionable content plans. You’ll champion a data-driven approach, continuously analyzing content performance metrics to optimize strategies and demonstrate ROI. This role demands not only a keen eye for compelling narratives but also a strategic mind capable of understanding complex client needs and delivering solutions that drive engagement, traffic, and conversions. If you thrive in a fast-paced, collaborative studio environment and are passionate about crafting content that truly makes an impact, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive content strategies aligned with client objectives and target audience insights.
- Conduct thorough market research, competitor analysis, and audience segmentation to identify content opportunities.
- Define content pillars, themes, formats, and channels to achieve strategic goals.
- Collaborate with creative teams (writers, designers, videographers) to ensure content aligns with strategy and brand guidelines.
- Oversee content creation, ensuring high quality, consistency, and adherence to timelines.
- Integrate SEO best practices into content strategies to maximize organic visibility and traffic.
- Analyze content performance metrics, generate reports, and provide data-driven recommendations for optimization.
- Manage content calendars and ensure timely delivery of all content assets.
- Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital strategy.
- Present content strategies and performance insights to clients and internal stakeholders.
Required Skills
- 3+ years of experience in content strategy, digital marketing, or a related field.
- Proven ability to develop and implement successful content strategies.
- Strong understanding of SEO principles and content optimization techniques.
- Excellent written and verbal communication skills.
- Proficiency with content management systems (CMS) and analytical tools (e.g., Google Analytics).
- Demonstrated portfolio of successful content campaigns or strategies.
- Exceptional project management and organizational skills.
- Ability to work collaboratively in a fast-paced, studio environment.
- Strategic thinker with a creative mindset and problem-solving abilities.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with marketing automation platforms.
- Experience working in an agency environment.
- Certification in Google Analytics or similar digital marketing tools.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and statutory holidays.
- Professional development opportunities and training.
- Collaborative and creative studio environment in Little Italy.
- Regular team-building events and social gatherings.
- Access to the latest industry tools and technologies.
- Flexible work arrangements (where possible) and work-life balance initiatives.
How to Apply
Ready to shape compelling narratives and drive digital success? We invite you to apply by clicking on the application link below. Please include your resume and a cover letter detailing your relevant experience and why you’re the perfect fit for this role. We look forward to reviewing your application!
