About Company
Are you ready to redefine consumer engagement and drive market growth? Career.zycto is a dynamic, fast-growing entity at the forefront of its industry, committed to innovation and strategic market penetration. We thrive on fostering creative minds eager to make a tangible impact on our brand’s presence and sales performance. For a Trade Marketing Manager, this means an unparalleled opportunity to shape go-to-market strategies, collaborate across sales and marketing, and truly own the journey from product to consumer. Join a team where your strategic vision for channel optimization and promotional excellence will be celebrated and directly contribute to our collective success and expansion.
Job Description
The Trade Marketing Manager at Career.zycto will be a pivotal force in bridging the gap between our brand strategy and successful execution in the marketplace. This role demands a blend of analytical prowess, creative thinking, and strong collaboration skills to develop and implement trade marketing programs that resonate with our target audiences and drive sales growth across various channels. You will be responsible for translating marketing objectives into actionable, channel-specific strategies, ensuring consistent brand messaging and optimal product visibility.
Working closely with sales, marketing, and product development teams, you will identify market opportunities, analyze competitor activities, and leverage consumer insights to craft compelling promotions, merchandising solutions, and point-of-sale materials. Your expertise will be crucial in developing annual trade marketing plans, managing promotional calendars, and overseeing budget allocation to maximize ROI. This position is not just about execution; it’s about strategic leadership – influencing stakeholders, negotiating with retailers, and constantly seeking innovative ways to enhance our brand’s footprint and drive conversion.
You will play a key role in product launches, ensuring that new offerings are introduced effectively into the market with robust trade support. This involves creating impactful launch toolkits, sales presentations, and training materials for sales teams and retail partners. Measuring the effectiveness of trade marketing initiatives will be a core responsibility, requiring you to establish KPIs, track performance, and provide data-driven recommendations for continuous improvement. We are looking for a proactive, results-oriented individual who is passionate about understanding consumer behavior within the retail environment and translating those insights into winning strategies. If you possess a keen eye for detail, exceptional project management skills, and a proven track record in trade marketing, we invite you to contribute your talent to our ambitious team in Betzingen, Reutlingen.
Key Responsibilities
- Develop and implement comprehensive trade marketing strategies and plans aligned with overall brand and sales objectives.
- Manage the full cycle of promotional activities, including planning, execution, and post-analysis, across various sales channels.
- Collaborate with sales teams to create channel-specific programs, sales tools, and merchandising guidelines that drive product visibility and sales.
- Work closely with the marketing team to ensure consistent brand messaging and creative execution across all trade materials.
- Conduct market analysis, competitor benchmarking, and consumer insights research to identify opportunities and inform strategy.
- Manage trade marketing budgets, ensuring optimal allocation and tracking ROI of all initiatives.
- Lead the development of effective point-of-sale (POS) materials, promotional collateral, and merchandising displays.
- Support new product launches with robust trade marketing plans, launch toolkits, and sales enablement materials.
- Establish KPIs, monitor performance of trade marketing activities, and provide regular reporting and insights to stakeholders.
- Build strong relationships with retail partners and internal teams to facilitate effective program execution.
Required Skills
- Proven experience (3+ years) in Trade Marketing, Brand Marketing, or Sales within a consumer-facing industry.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Proficiency in developing and executing promotional strategies and merchandising programs.
- Solid understanding of retail dynamics, channel management, and consumer purchasing behavior.
- Exceptional communication, negotiation, and presentation skills.
- Ability to work collaboratively in a cross-functional team environment.
- Fluency in German and English (both written and spoken).
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience with marketing analytics tools and CRM systems.
- Proven track record of driving sales growth through trade marketing initiatives.
- Experience in the consumer goods industry.
- Familiarity with the German retail landscape.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness programs.
- Opportunities for professional development and career growth.
- A vibrant, collaborative, and inclusive work environment.
- Employee discounts on company products/services.
- Flexible working hours (where applicable) and a healthy work-life balance.
- Modern office facilities in Betzingen, Reutlingen.
- Company pension scheme.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their CV and a compelling cover letter outlining their experience and suitability for this role. We look forward to reviewing your application.
