About Company
Envisioning a future where compelling stories shape industries, Career.zycto acts as a catalyst for growth, connecting visionary talent with groundbreaking opportunities. We believe innovation thrives when diverse perspectives converge, and we’re committed to building dynamic teams that push creative boundaries. For a Video Content Strategist, this means an environment ripe with collaboration, where your strategic insights directly translate into impactful visual narratives for our clients. Join us to leverage your expertise in a rapidly evolving digital landscape, helping brands cut through the noise with authentic, engaging video.
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Job Description
Career.zycto is seeking a highly creative and data-driven Video Content Strategist to join our dynamic team in Singapore. This pivotal role will be responsible for developing and executing comprehensive video content strategies that align with client objectives, brand identity, and target audience needs. You will be instrumental in conceptualizing, planning, and overseeing the production of engaging video content across various platforms, including social media, websites, and advertising campaigns. The ideal candidate possesses a deep understanding of digital trends, audience behavior, and video production workflows, with a proven track record of creating impactful visual stories that drive results. You will work closely with clients, creative teams, and analytics specialists to ensure our video initiatives are not only aesthetically compelling but also strategically sound and measurable. This is an exciting opportunity to shape the visual voice of diverse brands and make a significant impact in the digital marketing space.
Key Responsibilities
- Develop and execute end-to-end video content strategies aligned with client marketing goals and brand guidelines.
- Conduct thorough research on target audiences, industry trends, and competitor activities to inform content strategy.
- Lead the conceptualization and ideation process for video campaigns, generating innovative and engaging story ideas.
- Oversee the entire video production lifecycle, from scriptwriting and storyboarding to shooting, editing, and post-production.
- Collaborate closely with internal creative teams, producers, videographers, and external vendors.
- Manage video content calendars and ensure timely delivery of all assets.
- Analyze video performance metrics, deriving actionable insights to optimize future content and strategies.
- Stay abreast of the latest video technologies, platforms, and best practices in digital content creation.
- Present strategic recommendations and performance reports to clients and internal stakeholders.
Required Skills
- 5+ years of experience in video content strategy, production, or digital marketing with a strong video focus.
- Demonstrated portfolio of successful video campaigns and strategic initiatives.
- In-depth knowledge of video production processes, equipment, and editing software (e.g., Adobe Premiere Pro, After Effects).
- Strong understanding of digital marketing principles, SEO, social media algorithms, and content distribution channels.
- Excellent storytelling abilities with a keen eye for visual aesthetics and narrative structure.
- Proficiency in data analysis and using analytics tools (e.g., Google Analytics, social media insights) to inform strategy.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Film Production, or a related field.
- Experience with motion graphics and animation.
- Familiarity with A/B testing methodologies for video content.
- Prior experience working in an agency environment or managing multiple client accounts.
- Fluency in additional regional languages is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Modern office space with ergonomic workstations.
- Regular team-building events and social gatherings.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your resume and a compelling cover letter highlighting your experience in video content strategy are attached. We look forward to reviewing your application and portfolio.
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