About Company
Dollar Tree, Inc. is a leading operator of discount variety stores, headquartered in Chesapeake, Virginia. With thousands of locations across the United States and Canada, we are a Fortune 200 company committed to providing incredible value to our customers. Our diverse portfolio includes the Dollar Tree, Family Dollar, and Dollar Tree Canada brands, each dedicated to offering a broad assortment of merchandise at compelling price points. We pride ourselves on a dynamic, growth-oriented culture that values innovation, community involvement, and a strong commitment to our associates and customers. As we continue to expand our reach and evolve our offerings, effective public relations is crucial to maintaining our positive brand image, communicating our mission, and engaging with stakeholders across various platforms. Join our team and contribute to a company that impacts millions of lives daily.
Job Description
Are you a seasoned PR professional with a knack for crafting compelling narratives and managing media relationships, all from the comfort of your home office? Dollar Tree, Inc., a Fortune 200 company headquartered in Chesapeake, Virginia, is seeking a highly motivated and experienced Virtual PR Specialist to join our dynamic corporate communications team. This is a unique opportunity to play a pivotal role in shaping and promoting the public image of one of North America’s leading discount retailers. As our Virtual PR Specialist, you will be instrumental in developing and executing comprehensive public relations strategies that enhance our brand reputation, foster positive media coverage, and effectively communicate our corporate initiatives, values, and achievements to a broad audience. You will be responsible for a wide array of activities, from proactive media outreach and crisis communications support to content creation for press releases, media kits, and corporate announcements. This role requires an individual who is not only a strategic thinker but also a hands-on doer, capable of managing multiple projects simultaneously in a fast-paced, remote environment. You will work closely with internal stakeholders across various departments, including marketing, investor relations, and executive leadership, to ensure consistent messaging and alignment with overall business objectives. The ideal candidate will possess exceptional writing and editing skills, a strong understanding of media landscapes (both traditional and digital), and a proven ability to build and maintain relationships with journalists and influencers. Beyond traditional media, you will also contribute to our digital PR efforts, monitoring online conversations, identifying opportunities for brand storytelling, and engaging with relevant online communities. Your ability to track, analyze, and report on PR campaign performance will be key to demonstrating impact and continuous improvement. This position offers the flexibility of a fully remote setup while being an integral part of a collaborative and supportive corporate team. If you are passionate about public relations, eager to contribute to a company that touches millions of customers, and ready to make a significant impact on a leading retail brand, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive PR strategies and campaigns aligned with corporate objectives.
- Cultivate and maintain strong relationships with local, national, and industry-specific media contacts.
- Draft, edit, and distribute compelling press releases, media alerts, talking points, and other PR materials.
- Proactively pitch stories and respond to media inquiries to secure positive coverage for the company.
- Monitor media coverage and industry trends, providing insights and recommendations to the leadership team.
- Support crisis communications efforts by helping to develop strategies and messaging in response to potential issues.
- Collaborate with internal teams (Marketing, Investor Relations, HR) to ensure consistent brand messaging across all channels.
- Manage and update media lists, press kits, and company factsheets.
- Track, measure, and report on the effectiveness of PR campaigns using relevant metrics and analytical tools.
- Identify opportunities for thought leadership and executive profiling through media interviews, speaking engagements, and contributed articles.
- Manage social media engagement in coordination with marketing, especially in response to brand mentions.
Required Skills
- Exceptional written and verbal communication skills, with a portfolio of successful PR campaigns and written materials.
- Proven experience in media relations, including proactive pitching and reactive issue management.
- Strong understanding of traditional and digital media landscapes, including social media.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
- Excellent organizational and time management skills.
- Proficiency with PR monitoring and distribution tools (e.g., Cision, Meltwater, PR Newswire).
- Strategic thinking with the ability to translate business objectives into effective PR strategies.
- Crisis communications experience.
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Preferred Qualifications
- Master's degree in a relevant field.
- Experience working with a Fortune 500 or large retail company.
- Existing relationships with national business and retail trade media.
- Familiarity with investor relations communications.
- Experience with internal communications initiatives.
Perks & Benefits
- Competitive annual salary.
- Comprehensive medical, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Generous paid time off (PTO) and paid holidays.
- Employee stock purchase program.
- Professional development and growth opportunities.
- Flexible, fully remote work environment.
- Reimbursement for approved home office expenses and technology.
- Employee discount at Dollar Tree and Family Dollar stores.
- Life and disability insurance.
How to Apply
If you are a results-oriented PR professional ready to contribute to a leading retail organization, we invite you to explore this exciting opportunity. Please click on the application link below to visit our careers page. Search for “Public Relations” or “Communications” roles and submit your resume along with a cover letter outlining your experience and why you are the ideal candidate for a virtual PR specialist role. We look forward to reviewing your application!