About Company
Econet Wireless is Zimbabwe’s largest telecommunications and technology company, connecting millions of people across the nation. A pioneer in digital innovation, we offer a comprehensive suite of services including mobile communication, internet, financial technology (fintech), and digital content. Our commitment extends beyond connectivity, striving to empower individuals and businesses through technology, foster economic growth, and drive sustainable development within our communities. We are a forward-thinking organization that values creativity, data-driven decision-making, and a relentless pursuit of excellence in everything we do. Join a team that is not just building networks, but building the future of digital Zimbabwe.
Job Description
Are you a highly analytical and results-oriented digital marketing professional with a proven track record in optimizing online user journeys and maximizing conversion rates? Econet Wireless, a leader in telecommunications and digital services across Zimbabwe, is seeking an experienced and innovative Website Conversion Rate Optimization (CRO) Manager to join our dynamic and fully remote team. This is an exceptional opportunity to play a pivotal role in enhancing the performance of our extensive digital platforms, directly impacting business growth and improving customer engagement nationwide.
As our Website CRO Manager, you will be instrumental in leading our efforts to transform data insights into actionable strategies that boost key conversion metrics across all our digital properties, including our main corporate website, e-commerce portals, and service activation pages. Your primary mission will be to meticulously analyze user behavior, identify friction points in the user journey, and design, implement, and manage A/B tests and other experimentation frameworks to optimize our online funnels. You will work closely with cross-functional teams including marketing, product development, UX/UI design, and analytics to ensure a cohesive and impactful approach to website optimization.
This role demands a proactive problem-solver who thrives on dissecting complex data sets to uncover opportunities for improvement. You will be responsible for setting up robust tracking mechanisms, conducting comprehensive qualitative and quantitative research, and developing compelling hypotheses for testing. We are looking for someone who can champion a culture of continuous testing and iteration, advocating for data-informed decision-making across the organization. You will regularly report on the performance of optimization efforts, providing clear, concise, and actionable recommendations to stakeholders at various levels. If you are passionate about user experience, possess an analytical mindset, and are driven by measurable results, we invite you to contribute your expertise to a company that is shaping the digital landscape of Zimbabwe. This remote position offers the flexibility to work from anywhere within Zimbabwe, allowing you to contribute significantly to our national digital footprint while enjoying a healthy work-life balance.
Join Econet Wireless and help us craft an unparalleled digital experience for millions of Zimbabweans.
Key Responsibilities
- Develop and execute a comprehensive CRO strategy across all Econet Wireless digital properties to maximize conversions and improve user experience.
- Conduct in-depth quantitative analysis using tools like Google Analytics, Adobe Analytics, or similar platforms to identify performance bottlenecks and opportunities.
- Perform qualitative research through user surveys, heatmaps, session recordings, and user interviews to understand user behavior and motivations.
- Formulate strong hypotheses based on data and insights, designing and implementing A/B, multivariate, and split tests.
- Manage the end-to-end testing process, including test setup, monitoring, analysis of results, and reporting on key findings and recommendations.
- Collaborate closely with UX/UI designers, product managers, developers, and marketing teams to implement winning test variations and incorporate optimization best practices.
- Create and maintain detailed documentation of all tests, results, and implemented changes.
- Monitor industry trends and emerging technologies in CRO, digital marketing, and user experience to ensure our strategies remain cutting-edge.
- Present findings and strategic recommendations to senior management and cross-functional teams.
- Ensure all optimization efforts align with brand guidelines and overall business objectives.
Required Skills
- Minimum of 4 years of experience in Conversion Rate Optimization (CRO) or a related digital analytics role.
- Proficiency with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize, Adobe Target).
- Expert-level knowledge of web analytics tools (e.g., Google Analytics 4, Adobe Analytics).
- Strong understanding of UX/UI principles, web design, and digital marketing funnels.
- Demonstrable experience with qualitative research tools (e.g., Hotjar, Crazy Egg, UserTesting).
- Solid understanding of HTML, CSS, and JavaScript for basic test implementation and debugging.
- Exceptional analytical skills with the ability to translate complex data into clear, actionable insights.
- Excellent communication and presentation skills, with the ability to articulate technical concepts to non-technical stakeholders.
- Proven project management skills and the ability to manage multiple projects simultaneously.
- Self-starter with the ability to work independently in a remote environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field.
- Certification in Google Analytics, Google Tag Manager, or other relevant analytics/CRO platforms.
- Experience working in the telecommunications or fintech industries.
- Familiarity with SQL or other data querying languages.
- Knowledge of SEO best practices and their impact on CRO.
- Experience with customer journey mapping and persona development.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Flexible remote work environment.
- Opportunity to work with a leading telecommunications company in Africa.
- Access to continuous learning and professional development opportunities.
- Health and wellness programs.
- Generous paid time off.
- A supportive and collaborative team culture.
How to Apply
Econet Wireless invites qualified candidates to apply for this exciting remote opportunity. Please click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application and potentially welcoming you to our innovative team.