About Company
Are you an SEO virtuoso eager to elevate digital visibility for diverse clients? Career.zycto offers a dynamic environment where your expertise in search engine optimization will directly impact business growth and online presence. We are a forward-thinking consultancy, passionate about leveraging cutting-edge digital strategies to deliver measurable results. Join our team in Pensacola and contribute to a culture that values innovation, continuous learning, and client success. This is an unparalleled opportunity for a Website SEO Specialist to harness their analytical prowess and creative problem-solving skills, collaborating with a dedicated team committed to setting new industry benchmarks. Thrive in a supportive setting where your strategic insights are truly valued.
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Job Description
Career.zycto is seeking a highly analytical and results-driven Website SEO Specialist to join our dynamic marketing team in Pensacola, Florida. In this crucial role, you will be responsible for developing and implementing comprehensive SEO strategies that enhance our clients’ organic search visibility, drive targeted traffic, and ultimately increase conversion rates. If you possess a deep understanding of search engine algorithms, an insatiable curiosity for market trends, and a passion for data-driven optimization, we want to hear from you. You will work closely with content creators, web developers, and marketing strategists to ensure all digital assets are optimized for maximum search performance. This position requires a proactive individual who can not only identify opportunities for improvement but also execute practical solutions that yield tangible results. We are looking for someone who thrives in a fast-paced environment, is continuously learning, and is dedicated to staying ahead of the curve in the ever-evolving world of SEO. Your contributions will be pivotal in shaping our clients’ online success stories and strengthening Career.zycto’s reputation as a leader in digital marketing solutions. Be ready to dive deep into analytics, innovate with new techniques, and celebrate collective achievements.
Key Responsibilities
- Conduct comprehensive keyword research to identify high-value opportunities and inform content strategies.
- Perform technical SEO audits, identify issues, and provide recommendations for website architecture, crawlability, and indexing.
- Develop and implement on-page SEO strategies, including meta descriptions, title tags, heading structures, and content optimization.
- Manage and execute off-page SEO tactics, including link building, local SEO, and online reputation management.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure continuous adaptation and innovation.
- Collaborate with content, design, and development teams to ensure SEO best practices are integrated into all digital projects.
- Identify conversion rate optimization (CRO) opportunities related to organic traffic and user experience.
Required Skills
- Proven experience (2+ years) in a dedicated SEO role, demonstrating a strong track record of improving organic search rankings and traffic.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
- Solid understanding of technical SEO principles (site architecture, schema markup, Core Web Vitals, mobile optimization).
- Expertise in keyword research, competitive analysis, and content optimization.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication skills, both written and verbal, for presenting insights and recommendations to clients and internal teams.
- Familiarity with various CMS platforms (e.g., WordPress) and basic HTML/CSS.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Experience with local SEO strategies and Google My Business optimization.
- Knowledge of paid search (PPC) and its interplay with organic search strategies.
- Certifications in Google Analytics or other relevant SEO platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning through conferences and courses.
- A vibrant and collaborative work environment in downtown Pensacola.
- Employer-matched 401(k) retirement plan.
How to Apply
Ready to make an impact with your SEO expertise? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
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