About Company
Career.zycto, a dynamic force in the talent acquisition and human resources landscape, is rapidly expanding its reach in Mauritius. We believe in the power of strong brands and innovative promotion to attract top talent and foster thriving workplaces. Our mission extends beyond mere recruitment; we partner with businesses to craft compelling employer brands that resonate with candidates and drive growth. We offer a vibrant, collaborative environment where creativity is encouraged, and impactful campaigns are the norm. Join us and shape how leading companies connect with their future stars through strategic advertising and promotion.
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Job Description
Are you a creative and results-driven Advertising Executive with a burning passion for building powerful brands and executing impactful promotional campaigns? Career.zycto is actively seeking a talented individual to join our rapidly expanding team in Ebene, Plaines Wilhems District. As an Advertising Executive focusing on brand and promotion, you will be instrumental in significantly enhancing Career.zycto’s market presence, solidifying our reputation as a leader in talent acquisition, and supporting our diverse portfolio of clients in establishing their compelling employer brands across a multitude of platforms. This is an unparalleled opportunity to leverage your strategic thinking, creative flair, and analytical prowess to develop and implement innovative advertising strategies that not only attract top-tier talent but also elevate our brand reputation and that of our partners to new heights.
In this pivotal role, you will be responsible for meticulously managing the entire lifecycle of advertising campaigns. This encompasses everything from initial concept development, in-depth market research, and strategic media planning, through to flawless execution and rigorous performance analysis. You will operate as a key liaison, working closely and collaboratively with our internal marketing, sales, and human resources teams, as well as expertly coordinating with external agencies and media partners, to ensure absolutely cohesive messaging and integrated campaign delivery. We are specifically looking for someone who can not only craft captivating content and visual concepts that resonate deeply with target audiences but also possesses a profound understanding of the analytics underpinning campaign success, enabling them to drive continuous improvement and optimize return on investment (ROI). Your expertise and efforts will directly contribute to Career.zycto’s strategic growth and, crucially, to the success of our clients by effectively communicating our unique value proposition and showcasing unparalleled employment opportunities.
We pride ourselves on operating within a fast-paced, highly collaborative, and supportive environment, where fresh, unconventional ideas are not just welcomed but actively encouraged and celebrated. The ideal candidate will possess a robust understanding of both traditional and cutting-edge digital advertising channels, with a particular emphasis on sophisticated digital marketing tactics, targeted social media advertising, compelling content marketing, and pioneering employer branding initiatives. You will be expected to remain relentlessly abreast of industry trends, meticulously monitor competitor activities, and proactively explore emerging technologies to ensure our advertising strategies remain consistently cutting-edge, highly relevant, and maximally effective. If you thrive on complex challenges, possess exceptional communication skills, are adept at influencing stakeholders, and are eager to make a profound and measurable impact on how leading companies attract, engage with, and retain top talent, then we wholeheartedly encourage you to apply for this exciting position.
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Key Responsibilities
- Develop, implement, and manage comprehensive advertising strategies and campaigns focused on brand building and promotional activities.
- Conduct thorough market research and competitor analysis to identify opportunities, understand target audiences, and inform strategic planning.
- Collaborate effectively with internal teams (marketing, sales, HR) and external agencies to ensure brand consistency and integrated campaign execution across all channels.
- Oversee the creation of compelling advertising content, including persuasive copy, engaging visuals, and dynamic multimedia assets, specifically tailored for various platforms and audiences.
- Manage media planning and buying across a diverse range of digital channels (e.g., social media platforms, search engines, display networks) and, where appropriate, traditional media outlets.
- Monitor, analyze, and meticulously report on campaign performance, providing actionable insights, data-driven recommendations, and strategic adjustments for continuous optimization and improved ROI.
- Manage advertising budgets effectively, ensuring maximum return on investment and strict adherence to financial guidelines and company policies.
- Build and maintain strong, collaborative relationships with key media partners, external vendors, and advertising agencies.
- Stay relentlessly informed about industry trends, best practices, and new technologies in the fields of advertising, marketing, and employer branding to ensure our strategies remain innovative and competitive.
- Ensure all advertising materials and campaigns strictly comply with brand guidelines, as well as relevant legal and ethical standards.
Required Skills
- Proven experience (3+ years) in advertising, brand management, or promotional marketing roles.
- Demonstrable track record in developing and executing successful advertising campaigns that achieved measurable results.
- Strong understanding and hands-on experience with digital marketing channels (SEO, SEM, social media advertising, content marketing).
- Excellent written and verbal communication skills in both English and French, with the ability to craft persuasive messages.
- Proficiency in advertising platforms and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics, CRM software).
- Creative thinking with a natural ability to conceptualize, innovate, and deliver impactful campaigns that capture attention.
- Strong project management and organizational skills, coupled with meticulous attention to detail and ability to meet deadlines.
- Ability to work both independently and collaboratively within a dynamic, fast-paced team environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a closely related field.
- Direct experience in employer branding or recruitment marketing campaigns.
- Familiarity with graphic design software (e.g., Adobe Creative Suite) for basic edits, concept development, or agency brief creation.
- A comprehensive portfolio showcasing successful advertising and branding projects with demonstrable impact.
Perks & Benefits
- Competitive salary package complemented by performance-based bonuses.
- Comprehensive health insurance plan covering medical, dental, and vision.
- Extensive opportunities for professional development, ongoing training, and continuous learning.
- A dynamic, collaborative, and supportive work environment that fosters innovation.
- Access to state-of-the-art office facilities located in the prestigious Ebene Cybercity.
- Generous paid annual leave and sick leave provisions.
- Engaging employee wellness programs designed to promote a healthy work-life balance.
- Active contribution to a vibrant company culture focused on innovation, teamwork, and employee growth.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a compelling cover letter detailing their relevant experience and why they believe they are the ideal fit for this pivotal role. Please specifically highlight your experience in brand promotion and advertising strategy, along with any relevant portfolio links.
