About Company
Career.zycto is at the forefront of talent acquisition, crafting innovative digital solutions that redefine how professionals connect with their ideal roles. As a Digital Marketing Specialist, you’ll find an environment where creativity meets strategy, directly impacting our brand’s reach and engagement. We pride ourselves on a culture of continuous learning and data-driven decisions, offering significant opportunities for career advancement. Join a forward-thinking team committed to making a tangible difference in the global HR tech landscape, where your unique marketing insights are not just welcomed, but celebrated and amplified.
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Job Description
Are you a seasoned Digital Marketing Specialist with a passion for driving online growth and a knack for crafting compelling campaigns? Career.zycto is seeking an exceptional, results-oriented individual to join our fully remote team. This is a unique opportunity to shape the digital presence of an innovative HR tech company from anywhere within Singapore, contributing directly to our mission of connecting top talent with groundbreaking opportunities.
As our Digital Marketing Specialist, you will be instrumental in developing, implementing, and optimizing our comprehensive digital marketing strategies across various channels. You’ll lead the charge in enhancing brand visibility, generating high-quality leads, and fostering engaging online communities. This role demands a strategic thinker who is adept at leveraging data to inform decisions, continuously experimenting with new tactics, and staying ahead of the curve in a rapidly evolving digital landscape. Your expertise will cover everything from search engine optimization (SEO) and paid search (SEM) to social media marketing, email campaigns, and content promotion.
We are looking for someone who thrives in an autonomous work environment but also excels in collaborative settings, working closely with our sales, product, and content teams to ensure seamless campaign execution and alignment with business objectives. You’ll be responsible for end-to-end campaign management, from ideation and budget allocation to performance analysis and reporting, providing actionable insights to drive continuous improvement. If you’re passionate about digital innovation, possess a strong analytical mindset, and are eager to make a significant impact in a growth-oriented company, we encourage you to apply. This remote position offers flexibility and the chance to contribute to a dynamic team dedicated to revolutionizing the talent acquisition space.
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Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Required Skills
- Proven working experience (3+ years) in digital marketing, with a focus on remote execution.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics) and ad serving tools (e.g., Google Ads, Bing Ads).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills for remote collaboration.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Media, or a related field.
- Certification in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Familiarity with A/B and multivariate experiments.
- Knowledge of HTML, CSS, and JavaScript development and constraints.
- Experience in the HR Tech or recruitment industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Fully remote work model, offering ultimate flexibility.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Opportunities for continuous professional development and training.
- Collaborative, supportive, and innovative team culture.
- Access to the latest digital marketing tools and resources.
- Career growth opportunities within a fast-expanding company.
How to Apply
Eager to make a significant impact with your digital marketing expertise? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this remote position at Career.zycto. We look forward to reviewing your application!
