About Company
Farm & City Centre is a leading Zimbabwean retail chain dedicated to providing a comprehensive range of agricultural, hardware, and general merchandise solutions to farmers, businesses, and households across the nation. With a strong commitment to quality, affordability, and customer service, we empower communities by supplying essential tools, inputs, and household items. Our extensive network of branches ensures accessibility and convenience for our valued customers, and we are continuously evolving to meet the dynamic needs of the Zimbabwean market. We pride ourselves on fostering a collaborative and growth-oriented environment where innovation is encouraged, and individual contributions are celebrated. Join us in our mission to be the preferred partner for essential goods and services.
Job Description
We are seeking a dynamic, results-driven, and highly motivated E-commerce Specialist to join our growing team in Marondera. This pivotal role will be instrumental in enhancing our online presence, driving digital sales, and optimizing the overall customer journey on our e-commerce platforms. The E-commerce Specialist will bridge the gap between our traditional retail strengths and the burgeoning digital marketplace, playing a critical role in our expansion strategy. This position requires a unique blend of technical expertise, marketing savvy, and a keen understanding of online consumer behavior within the vibrant Zimbabwean context. You will be responsible for the end-to-end management of product listings, from compelling descriptions to high-quality visuals, executing targeted digital marketing campaigns across various channels, meticulously analyzing performance data, and proactively identifying new opportunities for growth and conversion. The ideal candidate will possess a proven track record in e-commerce operations, a strong grasp of search engine optimization (SEO), search engine marketing (SEM), social media marketing strategies, and an ability to work both independently and collaboratively within broader team objectives. This is an exciting and impactful opportunity to shape the digital future of a well-established and respected retail brand, making a tangible difference in our success and ensuring our diverse range of products is easily accessible to customers throughout Zimbabwe.
Key Responsibilities
- Manage and optimize product listings across all e-commerce channels, ensuring accuracy, rich content, compelling visuals, and adherence to brand guidelines.
- Develop and implement effective digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing, to drive targeted traffic and conversions.
- Monitor website performance, analyze sales data, traffic patterns, and customer behavior using analytics tools to identify trends, opportunities, and areas for improvement.
- Plan, manage, and execute promotional campaigns, discounts, and online events to boost sales, enhance customer engagement, and meet revenue targets.
- Collaborate closely with marketing, sales, inventory, and operations teams to ensure seamless product launches, accurate inventory management, and efficient order fulfillment processes.
- Conduct thorough competitive analysis and market research to identify new e-commerce trends, emerging technologies, and best practices relevant to the Zimbabwean market.
- Ensure optimal website functionality, user experience, and mobile responsiveness across all devices, regularly testing and troubleshooting issues.
- Respond to and resolve online customer inquiries, feedback, and support requests in a timely, professional, and empathetic manner.
- Generate regular, detailed reports on e-commerce performance, providing actionable insights and strategic recommendations to management for continuous improvement.
Required Skills
- Proven experience (minimum 2 years) in an E-commerce Specialist or similar digital commerce role.
- Proficiency with major e-commerce platforms (e.g., Shopify, Magento, WooCommerce, or similar local platforms).
- Strong understanding of SEO/SEM best practices, Google Analytics, and other web analytics tools.
- Demonstrable experience with various digital marketing channels including social media advertising, email marketing platforms, and content marketing strategies.
- Excellent analytical skills with the ability to interpret complex data, draw meaningful conclusions, and make data-driven decisions.
- Strong written and verbal communication and interpersonal skills, essential for cross-functional collaboration.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficiency in Microsoft Office Suite, particularly Excel for data analysis and reporting.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Information Technology, or a closely related field.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) for creating engaging online content and promotional materials.
- Basic knowledge of HTML/CSS for minor website customization and troubleshooting.
- Prior experience working with inventory management systems (IMS) integrated with e-commerce platforms.
- Previous experience within the retail, agricultural supply, or hardware industry in Zimbabwe.
Perks & Benefits
- Competitive salary package and attractive performance-based incentives.
- Significant opportunities for professional growth and career development within a leading national retail company.
- A supportive, dynamic, and collaborative work environment that values innovation and teamwork.
- Employee discounts on a wide range of company products.
- Access to health and wellness programs.
- Contribution to a company pension scheme.
- Opportunity to make a tangible impact on the digital transformation of a well-established brand.
How to Apply
Interested candidates are strongly encouraged to click on the application link below to submit their comprehensive resume and a compelling cover letter. Please ensure your application clearly details your relevant experience in e-commerce management, digital marketing, and highlights why you are an ideal fit for this pivotal role at Farm & City Centre. We look forward to reviewing your application.