About Company
Career.zycto is revolutionizing talent acquisition across Mauritius and beyond. We are a dynamic recruitment firm dedicated to connecting exceptional professionals with leading organizations, fostering growth and innovation. For a content writer, this means a unique opportunity to shape compelling narratives about careers, industry trends, and professional development. Your words will empower job seekers and attract top-tier talent, directly impacting lives and contributing to economic progress. Join a team where your creativity fuels our mission, driving digital engagement and expanding our brand’s influence in a meaningful way.
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Job Description
Dive into the heart of digital storytelling at Career.zycto as our new Content Writer, specializing in blog and marketing content. We’re seeking a passionate wordsmith who can captivate, inform, and inspire our audience. This role is pivotal in enhancing our online presence, driving organic traffic, and positioning Career.zycto as a thought leader in the dynamic recruitment space. You will be instrumental in crafting engaging blog posts, insightful articles, compelling website copy, vibrant social media content, and persuasive email campaigns that resonate deeply with both job seekers and employers across various industries.
As a Content Writer, you’ll collaborate closely with our marketing, sales, and HR teams to meticulously understand market trends, evolving candidate needs, and specific client requirements. Your unique expertise will be crucial in translating complex recruitment topics, industry insights, and career advice into accessible, engaging, and highly SEO-friendly content that not only attracts but also retains our audience. We’re looking for someone who isn’t just a writer, but a strategic thinker who profoundly understands how impactful content drives key business objectives, builds strong community engagement, and elevates brand perception. From initial brainstorming sessions to the meticulous final publication, you’ll expertly manage the entire content creation lifecycle, ensuring unwavering brand voice consistency, impeccable accuracy, and strict adherence to our high-quality standards. This isn’t merely about writing; it’s about actively building a powerful narrative that empowers countless careers and shapes brighter futures. If you’re eager to make a tangible, measurable impact with your words, thrive in a fast-paced, collaborative environment, and are passionate about the exciting intersection of talent acquisition and cutting-edge digital marketing technology, we warmly invite you to apply and join our mission.
Key Responsibilities
- Develop and execute a comprehensive content strategy for blogs, articles, and marketing materials.
- Write, edit, and proofread engaging, high-quality content optimized for SEO and readability.
- Conduct thorough research on industry-related topics, trends, and keywords to generate fresh content ideas.
- Collaborate with marketing, sales, and HR teams to create content that supports various campaigns and business goals.
- Maintain a consistent brand voice, style, and tone across all content platforms.
- Manage content calendars and ensure timely delivery of all content initiatives.
- Analyze content performance metrics and adapt strategies to improve engagement and conversion.
- Stay up-to-date with the latest content marketing trends, best practices, and SEO algorithms.
- Contribute to social media content creation and email marketing copy.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Proven experience in writing engaging blog posts, articles, and marketing content.
- Strong understanding of SEO principles and keyword research.
- Ability to conduct thorough research and synthesize information effectively.
- Proficiency with content management systems (e.g., WordPress).
- Excellent communication and collaboration abilities.
- Portfolio of published work demonstrating relevant experience.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with content analytics tools (e.g., Google Analytics).
- Familiarity with the recruitment or HR industry.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for content visuals.
- Experience with email marketing platforms.
Perks & Benefits
- Competitive salary package.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and training.
- Dynamic and supportive work environment.
- Contribution to a growing and impactful industry.
- Flexible working hours (within core business operations).
- Team-building activities and social events.
How to Apply
We encourage passionate and driven candidates to join our innovative team. Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. Be sure to include a link to your online portfolio or writing samples.
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