About Company
Greenhill Marketing is a dynamic, results-driven digital marketing agency based in Greensboro, North Carolina, dedicated to helping businesses thrive in the digital landscape. With a passion for innovation and a commitment to client success, we specialize in crafting tailored strategies that deliver measurable impact. Our team comprises talented professionals who are experts in their fields, fostering a collaborative and supportive environment where creativity and strategic thinking are highly valued. We pride ourselves on building strong, lasting relationships with our clients, becoming an extension of their marketing efforts, and celebrating their achievements as our own.
Job Description
Are you a highly analytical and results-oriented PPC expert with a passion for driving online performance? Greenhill Marketing is seeking an experienced and dedicated Remote PPC Manager to join our growing team. In this pivotal role, you will be responsible for developing, implementing, and managing successful pay-per-click advertising campaigns across various platforms for our diverse portfolio of clients. This is an exciting opportunity for someone who thrives in a remote environment, possesses a strategic mindset, and is eager to make a tangible impact on client growth. You will be instrumental in optimizing ad spend, maximizing ROI, and ensuring our clients’ advertising goals are not just met, but exceeded.
As our Remote PPC Manager, you will take ownership of the full PPC lifecycle, from initial strategy and keyword research to ad copy creation, bid management, and ongoing performance analysis. We are looking for a proactive problem-solver who can identify opportunities for improvement, stay ahead of industry trends, and translate complex data into actionable insights. You will work closely with our account management and creative teams, ensuring seamless integration of PPC efforts into broader marketing strategies. If you’re passionate about data-driven decision-making, possess excellent communication skills, and are ready to contribute to a collaborative and innovative agency, we encourage you to apply. This full-time remote position offers the flexibility to work from anywhere while being an integral part of our Greensboro-based team, driving impactful results for businesses across various industries.
Key Responsibilities
- Develop, implement, and manage comprehensive PPC strategies across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn).
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify high-value opportunities.
- Create compelling and effective ad copy, headlines, and calls-to-action that align with client brand guidelines and campaign objectives.
- Monitor, analyze, and optimize campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and ad creatives.
- Perform A/B testing on ad copy, landing pages, and campaign settings to continuously improve conversion rates and ROI.
- Generate detailed weekly and monthly performance reports, providing clear insights, recommendations, and next steps to clients and internal teams.
- Stay abreast of the latest PPC industry trends, platform updates, and best practices to ensure our strategies remain cutting-edge.
- Collaborate with graphic designers and content creators to develop engaging ad creatives and optimized landing page experiences.
- Manage client budgets effectively, ensuring optimal allocation and performance across all campaigns.
- Communicate directly with clients to discuss strategy, performance, and future opportunities.
Required Skills
- 3+ years of hands-on experience managing substantial PPC budgets and campaigns.
- Expert-level proficiency in Google Ads (Search, Display, Shopping, YouTube) and Google Analytics.
- Proven track record of optimizing campaigns for various KPIs (CPA, ROAS, CTR, Conversions).
- Strong understanding of conversion tracking, tag management (Google Tag Manager), and attribution models.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Exceptional written and verbal communication skills, able to articulate complex concepts clearly to clients.
- Self-motivated, highly organized, and capable of managing multiple projects and deadlines independently in a remote setting.
Preferred Qualifications
- Google Ads Certifications (Search, Display, Shopping, Measurement).
- Experience with other ad platforms such as Bing Ads, Facebook Ads Manager, LinkedIn Ads.
- Familiarity with marketing automation tools and CRM systems.
- Agency experience managing multiple client accounts simultaneously.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and company holidays.
- 401(k) retirement plan with company match.
- Flexible remote work environment.
- Opportunities for continuous learning and professional development.
- Collaborative and supportive team culture.
- Access to the latest industry tools and technologies.
- Virtual team events and social gatherings.
How to Apply
If you are a talented and driven Remote PPC Manager looking to make a significant impact with a forward-thinking agency, we encourage you to apply. Please click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!