About Company
Bakhresa Group is a leading industrial conglomerate based in Tanzania, with a vast footprint across East Africa, the Comoros, and Southern Africa. Established over 40 years ago, Bakhresa has grown into a diversified powerhouse with interests spanning food and beverage processing, packaging, logistics, marine transport, and media. Renowned for brands like Azam, we are committed to delivering high-quality products and services that enhance the lives of communities. With a strong focus on innovation and expansion, Bakhresa continually seeks to leverage technology to reach new markets and improve customer engagement, maintaining its position as a market leader and a significant contributor to regional economies. We believe in fostering talent and providing opportunities for growth within a dynamic and supportive environment, empowering our employees to make a tangible impact on our success and the broader community.
Job Description
Are you a visionary E-commerce professional with a passion for driving online sales and expanding digital market reach? Bakhresa Group, a powerhouse in the Tanzanian industrial landscape, is seeking a dynamic and results-oriented E-commerce Manager to lead our online store operations in Mpanda, Katavi Region. In this pivotal full-time role, you will be instrumental in shaping our digital sales strategy, enhancing our online customer experience, and significantly contributing to our growth trajectory. You will oversee all aspects of our e-commerce platform, from website management and digital marketing to inventory coordination and customer service integration. This is an exciting opportunity for a strategic leader to innovate, implement best practices, and build a robust online presence for some of Tanzania’s most beloved brands. We are looking for someone who thrives in a fast-paced environment, possesses a deep understanding of e-commerce trends, and has a proven track record of converting online engagement into measurable sales success. Join us and be a key player in extending Bakhresa’s legacy into the digital realm, connecting our high-quality products with a wider audience through cutting-edge online solutions.
Key Responsibilities
- Develop and execute comprehensive e-commerce strategies to achieve sales targets and expand market share.
- Manage the day-to-day operations of the online store, including product listings, inventory synchronization, and order fulfillment processes.
- Oversee digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversion.
- Analyze website performance using analytics tools, providing insights and recommendations for continuous improvement.
- Collaborate with product development, marketing, and logistics teams to ensure seamless product launches and customer experiences.
- Manage customer relationship management (CRM) for online customers, ensuring high levels of satisfaction and loyalty.
- Identify and implement new e-commerce technologies and features to enhance the user experience and operational efficiency.
- Monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats.
- Develop and manage the e-commerce budget, ensuring cost-effective strategies and optimal return on investment.
- Prepare regular reports on e-commerce performance, sales trends, and marketing effectiveness for senior management.
Required Skills
- Proven experience (at least 4 years) in managing and growing an e-commerce platform.
- Strong understanding of e-commerce best practices, digital marketing, and web analytics.
- Proficiency with major e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management and organizational skills, with attention to detail.
- Proficiency in English and Swahili (written and spoken) for effective communication.
- Ability to work independently and as part of a cross-functional team.
- Demonstrated ability to meet and exceed sales targets and key performance indicators.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing strategies.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Master's degree or professional certification in E-commerce or Digital Marketing.
- Experience in the FMCG (Fast-Moving Consumer Goods) or Retail industry.
- Familiarity with graphic design tools for basic content creation and asset management.
- Experience with ERP systems integration into e-commerce platforms for streamlined operations.
Perks & Benefits
- Competitive salary and performance-based incentives aligned with achievements.
- Comprehensive health insurance coverage for you and your eligible dependents.
- Opportunities for professional development and career growth within a large, diversified conglomerate.
- A dynamic, collaborative, and supportive work environment that fosters innovation.
- Generous annual leave and observance of public holidays.
- Contribution to a company-sponsored pension scheme for your future security.
- Employee discount on various company products.
How to Apply
Interested candidates are invited to submit their comprehensive CV and a cover letter detailing their relevant experience and qualifications. Please ensure your application highlights your achievements in e-commerce management and your vision for driving online sales. Click on the link below to apply for the job.