About Company
The Zululand Observer, a proud member of Caxton Local Media, stands as the leading community newspaper and digital news platform serving the vibrant Richards Bay and surrounding Zululand areas. For decades, we’ve been the trusted voice of the community, delivering vital local news, engaging stories, and powerful advertising solutions to our diverse readership and client base. As part of Caxton, one of South Africa’s largest publishers of newspapers and magazines, we combine local insight with national resources, committed to fostering community connection and driving local business success through innovative print and digital media strategies. Our dynamic team is passionate about local media and dedicated to staying at the forefront of digital advancements.
Job Description
We are seeking a highly motivated and detail-oriented Digital Ad Operations Coordinator to join our growing digital team in Richards Bay. This pivotal role is responsible for the end-to-end management of digital advertising campaigns, ensuring their flawless execution, optimal performance, and successful delivery across our various digital platforms and partner networks. The ideal candidate will possess a strong understanding of digital advertising ecosystems, excellent analytical skills, and a proactive approach to problem-solving. You will be instrumental in bridging the gap between our sales team, clients, and technical implementation, contributing directly to the success of our advertisers and the growth of our digital revenue. This position offers a unique opportunity to work with a reputable local media brand while engaging with cutting-edge digital advertising technologies and strategies. You will manage campaign lifecycles from initial setup and trafficking to continuous monitoring, optimization, and comprehensive reporting, ensuring client satisfaction and campaign effectiveness. If you are passionate about digital media, thrive in a fast-paced environment, and possess an unwavering commitment to precision and performance, we encourage you to apply and help shape the future of local digital advertising with the Zululand Observer.
Key Responsibilities
- Manage the complete lifecycle of digital advertising campaigns, including setup, trafficking, quality assurance, and launch across various ad platforms (e.g., Google Ad Manager, social media ad platforms).
- Monitor campaign performance daily, identifying trends, optimizing delivery, and making proactive adjustments to meet and exceed client objectives and KPIs.
- Generate comprehensive performance reports for clients and internal stakeholders, providing actionable insights and recommendations.
- Collaborate closely with the sales, editorial, and creative teams to ensure seamless campaign execution and client satisfaction.
- Troubleshoot and resolve any ad delivery issues, discrepancies, or technical problems promptly and efficiently.
- Maintain up-to-date knowledge of digital advertising best practices, platform changes, and industry trends.
- Assist in the development and implementation of new ad products and strategies.
- Ensure all campaigns adhere to industry standards, legal requirements, and company policies.
Required Skills
- Minimum 2 years of experience in digital ad operations, ad trafficking, or a similar role.
- Proficiency with Google Ad Manager (GAM) or other major ad serving platforms.
- Strong understanding of digital advertising metrics (CPM, CPC, CTR, CPA, ROAS) and analytics tools (e.g., Google Analytics).
- Excellent attention to detail and organizational skills.
- Strong analytical and problem-solving abilities.
- Proficient in Microsoft Excel/Google Sheets for data analysis and reporting.
- Exceptional communication skills, both written and verbal, for client and internal interactions.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Certifications in Google Ads, Google Ad Manager, or other relevant digital advertising platforms.
- Experience with social media advertising platforms (Facebook, Instagram, LinkedIn ads).
- Familiarity with programmatic advertising concepts and platforms.
- Prior experience in a local media or publishing environment.
Perks & Benefits
- Competitive salary package.
- Medical aid contributions.
- Provident fund scheme.
- Generous annual leave.
- Opportunities for professional development and continuous learning.
- A supportive and collaborative work environment.
- The chance to make a significant impact on a leading local media brand.
How to Apply
Interested candidates are invited to submit their comprehensive CV and a cover letter detailing their relevant experience and why they are the ideal candidate for this role. Please ensure your application highlights your experience in digital ad operations and your familiarity with ad serving platforms. Only shortlisted candidates will be contacted for an interview. Encourage applicants to click on the link below to apply for the job.