About Company
Woolworths Holdings Limited is a leading South African retail group with a strong presence across fashion, home, and food. With a rich heritage of quality, innovation, and sustainability, Woolworths is committed to delivering exceptional value and experiences to its customers. Our rapidly growing digital platforms and e-commerce capabilities are at the forefront of our strategy, driving convenience and connection. We believe in fostering a diverse and inclusive environment where our employees can thrive, innovate, and contribute to our purpose-driven mission. Joining Woolworths means becoming part of a dynamic team dedicated to making a positive impact on our customers’ lives and the communities we serve, both online and in-store.
Job Description
We are seeking a highly analytical and results-driven Remote PPC Optimization and Competitor Tracking Analyst to join our dynamic digital marketing team. This is a unique opportunity to contribute to the growth of one of South Africa’s most beloved brands from the comfort of your home base in Beaufort West, Western Cape. In this critical remote role, you will be instrumental in maximizing the return on investment (ROI) of our paid search campaigns, ensuring we reach our target audience effectively and efficiently across various digital channels. You will be responsible for the day-to-day management, optimization, and reporting of our PPC initiatives across platforms like Google Ads and Bing Ads. A key aspect of this role involves staying ahead of the curve by diligently tracking and analyzing competitor strategies, identifying new opportunities, and ensuring our campaigns remain competitive and impactful in a fast-evolving digital landscape. If you possess a keen eye for data, a passion for digital marketing, and a proactive approach to problem-solving, we encourage you to apply and help shape the future of our digital presence. Your work will directly influence our online visibility, customer acquisition, and overall e-commerce success.
Key Responsibilities
- Develop, implement, and manage paid search campaigns across platforms like Google Ads and Bing Ads, focusing on achieving specific KPIs.
- Conduct thorough keyword research, bid management, and ad copy optimization to improve campaign performance and relevancy.
- Monitor, analyze, and report on PPC campaign performance, identifying trends, insights, and opportunities for continuous improvement.
- Perform in-depth competitor analysis, tracking their ad strategies, keywords, landing pages, and budget allocation to inform our own tactics.
- Conduct A/B testing on ad copy, landing pages, and bid strategies to enhance conversion rates and overall campaign effectiveness.
- Manage and optimize campaign budgets to ensure efficient spending and maximum return on investment (ROI).
- Collaborate with the broader marketing team, including SEO and content specialists, to align PPC strategies with overall marketing objectives.
- Stay up-to-date with industry trends, search engine algorithm changes, and new PPC features to maintain a competitive edge.
- Provide actionable insights and data-driven recommendations to stakeholders to improve campaign effectiveness and meet business goals.
- Generate comprehensive, easy-to-understand reports on campaign performance and competitor activities for various internal audiences.
Required Skills
- Proven experience (3+ years) in managing and optimizing Google Ads campaigns for large-scale businesses.
- Strong understanding of PPC principles, including bid management, keyword research, ad copywriting, and landing page optimization.
- Proficiency with Google Analytics and other web analytics tools for data interpretation and reporting.
- Experience with competitor analysis tools (e.g., SEMRush, SpyFu, Ahrefs, SimilarWeb) to gather competitive intelligence.
- Excellent data analysis skills and the ability to translate complex data into clear, actionable insights and strategic recommendations.
- Strong written and verbal communication skills, capable of presenting findings to both technical and non-technical audiences.
- Highly organized with exceptional attention to detail, capable of managing multiple projects simultaneously.
- Ability to work independently and manage one's time effectively in a remote work environment.
- Advanced Excel skills for data manipulation, pivot tables, and comprehensive reporting.
Preferred Qualifications
- Google Ads Certifications (Search, Display, Shopping, Measurement).
- Experience with other paid advertising platforms (e.g., Facebook Ads, programmatic advertising).
- Familiarity with marketing automation platforms and CRM integration.
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
- Experience in the retail or e-commerce sector, with an understanding of consumer purchasing funnels.
- Knowledge of SEO best practices and how they synergize with PPC strategies for holistic search visibility.
Perks & Benefits
- Flexible remote work environment, promoting a healthy work-life balance.
- Competitive salary package designed to attract top talent.
- Comprehensive health and wellness programs for you and your family.
- Generous employee discount on Woolworths products across all categories.
- Extensive opportunities for professional development, training, and continuous learning.
- A supportive and collaborative team culture that values innovation and impact.
- The chance to contribute directly to the digital growth of a leading South African brand.
How to Apply
Interested candidates are invited to submit their application by clicking on the link below. Please ensure your resume highlights your relevant experience in PPC optimization, competitor tracking, and a proven track record of driving digital performance. We look forward to reviewing your application and exploring how your skills can contribute to our team!