About Company
Naivas Supermarket is Kenya’s leading retail chain, renowned for its commitment to providing high-quality products and an exceptional shopping experience to millions of customers across the nation. With a rapidly expanding network of branches and a robust, innovative e-commerce platform, Naivas is at the forefront of modern retail in East Africa. Our journey is defined by a dedication to customer satisfaction, operational excellence, and continuous digital transformation. We believe in fostering an inclusive environment where talent thrives, ideas flourish, and every team member contributes to our collective success. As we expand our digital footprint and enhance our online shopping experience, we are seeking passionate and skilled individuals to join us in shaping the future of retail. Our values center on integrity, customer focus, and innovation, ensuring that we not only meet but exceed the evolving needs of our diverse customer base. We are building a future where shopping is convenient, seamless, and enjoyable, both in-store and online. Join a team that values your contribution and offers significant opportunities for growth.
Job Description
Are you a detail-oriented, customer-centric professional with a passion for driving online sales and customer retention? Naivas Supermarket is seeking a dedicated Remote Checkout Cart Abandonment Recovery Coordinator to join our dynamic e-commerce team. In this pivotal remote role, you will be instrumental in optimizing our online customer journey and maximizing conversion rates by proactively addressing and recovering abandoned shopping carts. You will be responsible for identifying patterns, implementing targeted recovery strategies, and engaging directly with customers to understand their needs and overcome purchasing obstacles. This is more than just a recovery role; it’s about understanding customer behavior, refining our communication strategies, and contributing directly to our online revenue growth. You will leverage data analytics and marketing automation tools to create personalized re-engagement campaigns, transforming potential losses into loyal customers. This position offers a unique opportunity to make a tangible impact on our digital performance while enjoying the flexibility of a fully remote work model, collaborating with a forward-thinking team committed to innovation. Your ability to combine analytical insights with empathetic customer communication will be key to success in this exciting and challenging position. You will play a crucial role in enhancing the overall customer experience and driving our e-commerce success, directly impacting our bottom line and customer loyalty.
Key Responsibilities
- Monitor abandoned shopping carts in real-time and analyze trends and common abandonment reasons.
- Develop and execute effective cart abandonment recovery campaigns via email, SMS, and other communication channels.
- Personalize communication with customers to address specific pain points and offer solutions or incentives.
- Collaborate with marketing and e-commerce teams to optimize the checkout process and reduce abandonment rates.
- Utilize CRM and e-commerce platforms (e.g., Shopify, Magento) to track customer interactions and recovery success.
- Analyze campaign performance data, provide insights, and recommend continuous improvements.
- Stay updated on industry best practices for cart abandonment recovery and customer retention.
- Provide regular reports on key performance indicators (KPIs) related to cart recovery and conversion rates.
- Identify and segment customer groups for targeted recovery efforts.
- Work independently and manage time effectively in a remote work environment.
Required Skills
- Minimum of 3 years of experience in e-commerce, digital marketing, or customer retention.
- Proven track record in developing and executing cart abandonment recovery strategies.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
- Experience with email marketing and marketing automation tools (e.g., Mailchimp, Klaviyo, HubSpot).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Demonstrated ability to work independently and manage multiple tasks in a remote setting.
- Customer-centric mindset with a deep understanding of online consumer behavior.
- Proficient in Microsoft Office Suite or Google Workspace.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Familiarity with CRM systems and customer service best practices.
- Knowledge of digital analytics tools like Google Analytics.
- Certification in e-commerce or digital marketing.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance package.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Flexible remote work environment.
- Employee discounts on Naivas Supermarket products.
- A supportive and collaborative team culture.
- Access to modern tools and technologies to facilitate remote work.
How to Apply
Interested candidates who meet the above qualifications are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in e-commerce and cart abandonment recovery. We look forward to reviewing your application and exploring how your skills can contribute to the success of Naivas Supermarket.