About Company
Wilderness Safaris is a leading conservation and hospitality company operating across Africa, dedicated to sharing and protecting the continent’s pristine wilderness areas and wildlife. With a portfolio of exquisite safari camps and lodges in some of the most iconic landscapes, we offer life-changing journeys that blend luxury travel with meaningful conservation efforts. Our mission extends beyond unforgettable guest experiences; we are deeply committed to empowering local communities, fostering sustainable practices, and playing a vital role in preserving biodiversity for future generations. Headquartered in Botswana with significant operations throughout Southern Africa, including Zimbabwe, Wilderness Safaris has built a reputation for excellence, responsible tourism, and a profound connection to the natural world. We believe in the power of ecotourism to drive positive change and are constantly seeking innovative ways to enhance our impact.
Job Description
Wilderness Safaris, a leader in conservation tourism across Africa, is seeking an exceptionally visionary and dynamic Chief Marketing Officer (CMO) to join our executive leadership team based in Victoria Falls, Matabeleland North Province, Zimbabwe. This pivotal role offers a unique opportunity to shape the global brand narrative of a company deeply committed to protecting Africa’s pristine wilderness areas through sustainable tourism. As CMO, you will be instrumental in crafting and executing innovative marketing strategies that drive brand awareness, cultivate customer loyalty, and ultimately, fuel our mission of conservation and community empowerment. You will be at the helm of transforming our brand presence, ensuring it resonates deeply with high-net-worth individuals and environmentally conscious travelers across key international markets.
In a rapidly evolving global travel landscape, your strategic leadership will be critical in navigating market trends, leveraging digital transformation, and expanding our reach to discerning travelers worldwide. You will be responsible for defining Wilderness Safaris’ market positioning, overseeing all aspects of our brand identity, and guiding our communications across diverse channels, including digital, traditional, and experiential marketing. This involves not only enhancing our digital footprint and engagement but also developing compelling storytelling that highlights our unique itineraries, our dedicated guides, and the direct impact our guests have on local communities and wildlife conservation. Your vision will extend to public relations, corporate communications, and crisis management, safeguarding and enhancing our reputation as an ethical and pioneering leader in eco-tourism. This is more than a marketing role; it’s an opportunity to be at the forefront of a movement that connects luxury travel with profound purpose.
We are looking for a creative powerhouse and a results-driven leader who understands the nuances of premium, experiential travel and possesses a deep appreciation for conservation and sustainable practices. The successful candidate will not only elevate our global brand presence but also foster a culture of innovation within the marketing department, empowering a talented team to deliver compelling campaigns and engaging content. You will champion data-driven decision-making, ensuring that our marketing efforts are not only creative but also highly effective and measurable. Collaborating closely with sales, operations, and conservation teams, you will align marketing initiatives with broader business objectives, identifying new growth opportunities and optimizing existing channels. If you are passionate about making a tangible difference through your marketing expertise, and if the thought of promoting Africa’s wild beauty while contributing to its preservation excites you, then we invite you to explore this exceptional opportunity to lead our brand into its next chapter of growth and impact, inspiring a new generation of travelers to explore and protect Africa’s natural heritage.
Key Responsibilities
- Develop and execute a comprehensive global marketing strategy aligned with the company's vision and business objectives.
- Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Oversee all brand management activities, ensuring consistency and strength across all touchpoints and markets.
- Drive digital marketing innovation, including SEO, SEM, social media, content marketing, and CRM strategies.
- Manage public relations, media relations, and corporate communications to enhance brand reputation and visibility.
- Conduct market research and analysis to identify trends, competitive landscapes, and new growth opportunities.
- Collaborate with sales, operations, and conservation teams to ensure integrated marketing and business development efforts.
- Manage the marketing budget effectively, ensuring optimal ROI on all campaigns and initiatives.
- Define key performance indicators (KPIs) and utilize data analytics to measure campaign effectiveness and inform future strategies.
- Champion the company's commitment to conservation and community empowerment through compelling brand storytelling.
Required Skills
- Proven track record in a senior marketing leadership role, preferably CMO or VP of Marketing.
- Extensive experience in developing and executing global marketing strategies for premium brands.
- Deep understanding of digital marketing, analytics, and CRM platforms.
- Exceptional leadership and team management skills with the ability to inspire and motivate.
- Strong brand management expertise and a passion for brand storytelling.
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinker with a strong analytical mindset and data-driven decision-making abilities.
- Proficiency in market research, competitive analysis, and trend identification.
Preferred Qualifications
- Master's degree in Marketing, Business Administration (MBA), or a related field.
- Experience in the luxury travel, hospitality, or conservation industry.
- International marketing experience, particularly in high-growth or niche markets.
- Demonstrated commitment to sustainability and conservation principles.
- Familiarity with the African travel market and cultural nuances.
Perks & Benefits
- Competitive salary package commensurate with experience and executive-level responsibilities.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and public holidays.
- Opportunities for travel to incredible wilderness destinations across Africa.
- Professional development and executive leadership training opportunities.
- A chance to contribute directly to impactful conservation and community development initiatives.
- Dynamic, purpose-driven work environment within a passionate and dedicated team.
- Relocation assistance to Victoria Falls, Zimbabwe, if required.
How to Apply
Interested candidates are invited to apply directly through our official careers page by clicking the link below. Please ensure your resume and a compelling cover letter highlight your relevant experience, leadership achievements, and demonstrate why you are passionate about sustainable tourism and our mission to protect Africa’s wild places. Only shortlisted candidates will be contacted for an interview.