About Company
Bad Elephant Music is an independent record label dedicated to discovering, nurturing, and promoting unique and innovative artists within the progressive, experimental, and eclectic music scenes. Founded on a passion for distinctive soundscapes and groundbreaking talent, we champion artists who push boundaries and defy easy categorization. From our base in Gloucestershire, we pride ourselves on building strong, collaborative relationships with our artists, providing a platform that allows their creative visions to flourish and reach a global audience. We believe in the power of music to inspire, connect, and transform, and we’re committed to delivering exceptional music experiences to fans worldwide. Join our nimble and passionate team as we continue to grow and make our mark on the independent music landscape.
Job Description
Are you a dynamic and visionary music promoter with an unyielding passion for independent music and a flair for strategic outreach? Bad Elephant Music, a thriving independent record label, is seeking an experienced and dedicated Music Promoter to join our team in Gloucester, England. This is a unique opportunity to shape the trajectory of emerging and established artists across the progressive, experimental, and eclectic genres, helping them connect with wider audiences and achieve critical acclaim.
As our Music Promoter, you will be the driving force behind our artists’ public profiles, designing and executing comprehensive promotional campaigns that span traditional media, digital platforms, and grassroots initiatives. You will be responsible for crafting compelling narratives, building strong relationships with music journalists, radio producers, bloggers, and influencers, and ensuring our releases receive maximum visibility and impact. This role requires a blend of creative thinking, meticulous organization, and a deep understanding of the contemporary music landscape.
You will play a pivotal role in developing bespoke promotional strategies for each release, from album launches to tour announcements, leveraging both your existing network and proactively forging new connections. Your day-to-day will involve everything from managing targeted press releases and securing prominent reviews in key publications to coordinating radio airplay and driving engaging social media content across various platforms. You’ll be expected to monitor industry trends, identify new promotional opportunities, and analyze campaign performance to continually optimize our outreach efforts.
Beyond media relations, you will work closely with artists and their management to synchronize promotional activities with touring schedules and other career milestones. This includes coordinating promotional assets, overseeing content creation for digital channels, and potentially organizing listening parties or media events. We’re looking for someone who thrives in a fast-paced environment, can manage multiple projects simultaneously, and possesses an innate ability to identify and capitalize on every promotional opportunity. If you’re ready to champion extraordinary music, make a tangible difference in the careers of talented artists, and contribute to a label known for its distinctive sound, we invite you to become a key part of the Bad Elephant Music family. Your dedication will directly contribute to expanding our artists’ reach and solidifying Bad Elephant Music’s reputation as a home for innovative and boundary-pushing music.
Key Responsibilities
- Develop and execute comprehensive promotional strategies for artist releases (albums, singles, tours).
- Cultivate and maintain strong relationships with key media contacts including music journalists, radio programmers, bloggers, and influencers.
- Craft compelling press releases, artist biographies, and promotional materials.
- Secure media coverage, reviews, interviews, and airplay for our artists.
- Manage digital marketing campaigns, including social media outreach, email newsletters, and online advertising.
- Monitor and analyze campaign performance, providing regular reports and insights.
- Identify and pursue new promotional opportunities and partnerships.
- Coordinate with artists, management, and distributors to ensure seamless promotional timelines.
- Manage promotional budgets effectively.
- Attend industry events, concerts, and festivals to network and represent the label.
Required Skills
- Proven experience (2+ years) in music promotion, PR, or marketing within the music industry.
- Demonstrable understanding of the independent music landscape and current industry trends.
- Exceptional communication, writing, and interpersonal skills.
- Proficiency in digital marketing tools and social media platforms.
- Strong media relations with a track record of securing high-quality coverage.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinking and a strategic approach to problem-solving.
- A genuine passion for music, particularly progressive, experimental, and eclectic genres.
Preferred Qualifications
- Bachelor's degree in Marketing, Music Business, Communications, or a related field.
- An existing network of established media contacts (press, radio, online).
- Experience with CRM software and project management tools.
- Basic graphic design or video editing skills for promotional content.
- Experience working with independent artists or labels.
Perks & Benefits
- Competitive annual salary.
- Generous holiday allowance.
- Company pension scheme.
- Opportunity to work with ground-breaking and talented artists.
- Collaborative and creative work environment.
- Professional development and growth opportunities.
- Free entry to select concerts and events.
- Merchandise discounts.
How to Apply
If you are a passionate and experienced Music Promoter ready to make a significant impact on an independent record label, we want to hear from you! Please click on the application link below to submit your application. Include your resume and a cover letter detailing your relevant experience, why you’re a great fit for Bad Elephant Music, and examples of successful promotional campaigns you’ve led.