About Company
Fullscript is the leading platform for healthcare practitioners to dispense professional-grade supplements and health products to their patients. We are a technology company committed to building a healthier world. Our mission is to help people get well and stay well, providing practitioners with the tools they need to deliver personalized care. Based in Ottawa, with a strong remote-first culture, we’re a fast-growing, innovative team that values collaboration, innovation, and making a real impact on patient outcomes. We believe in empowering our employees to take ownership and contribute to a meaningful cause, fostering an environment where wellness is not just a business, but a way of life. Join Fullscript and be a part of a movement to revolutionize integrative medicine and empower practitioners to deliver exceptional care.
Job Description
As a Remote Digital Marketing Specialist at Fullscript, you will be instrumental in amplifying our online presence and engaging our diverse audience of healthcare practitioners and their patients across North America. This is an unparalleled opportunity for a highly motivated, data-driven, and creatively inclined marketer to contribute significantly to a rapidly growing, mission-driven health technology company from your remote office within Canada. You will be at the forefront of designing, executing, and meticulously optimizing comprehensive digital marketing campaigns across a multitude of channels. This includes, but is not limited to, search engine marketing (SEM), paid social media advertising, targeted email marketing sequences, display advertising, and content syndication initiatives. Your primary objective will be to drive qualified lead generation, accelerate customer acquisition, and bolster brand awareness for Fullscript’s innovative platform.
Working collaboratively within our agile marketing and sales teams, you will regularly dive deep into performance analytics, identify emerging trends, and leverage insights to implement continuous improvements. Your strategic recommendations will directly influence campaign effectiveness, optimize our marketing spend, and maximize return on investment (ROI). Your expertise in audience segmentation, A/B testing, and campaign optimization will be critical in expanding our reach and deepening our connection with healthcare professionals dedicated to personalized patient care. This role demands a blend of analytical rigor, creative problem-solving, and a robust understanding of the ever-evolving digital marketing landscape. We are seeking an individual who thrives in a dynamic, remote-first environment, is proactive in identifying new opportunities for growth, and is passionate about leveraging digital channels to tell Fullscript’s compelling story and foster a vibrant community. Join us and contribute your talents to revolutionize how holistic healthcare is delivered and supported!
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across SEM (Google Ads, Bing Ads), paid social media (Facebook, Instagram, LinkedIn), email, and display advertising.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to inform campaign strategy and targeting.
- Monitor, analyze, and report on campaign performance, utilizing tools like Google Analytics, CRM data, and various advertising platforms.
- Optimize campaign budgets, bids, and targeting parameters to achieve maximum ROI and meet key performance indicators (KPIs).
- Create compelling ad copy, engaging landing page content, and effective visual assets in collaboration with design and content teams.
- Perform A/B testing on ad creatives, landing pages, and email campaigns to continuously improve conversion rates and campaign effectiveness.
- Manage email marketing automation flows, refine list segmentation, and oversee campaign deployment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, proactively recommending new approaches.
- Collaborate cross-functionally with sales, product, and content teams to ensure integrated and cohesive marketing efforts.
- Contribute to the overall marketing strategy and annual planning processes, bringing innovative ideas to the table.
Required Skills
- Proven experience (3+ years) in digital marketing with a strong focus on SEM and paid social media.
- Proficiency with Google Ads, Google Analytics, and Facebook Business Manager.
- Strong understanding of SEO principles and their practical application in content and technical areas.
- Demonstrable experience with email marketing platforms (e.g., Mailchimp, HubSpot, Pardot).
- Exceptional analytical skills and the ability to interpret complex data to derive actionable insights.
- Excellent written and verbal communication skills in English.
- Ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced remote environment.
- Strong organizational skills and meticulous attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a closely related field.
- Experience working within the health & wellness, SaaS, or e-commerce industries.
- Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
- Practical experience with A/B testing tools and methodologies beyond basic platform features.
- Certification in Google Ads and Google Analytics.
- Basic knowledge of HTML/CSS for email template customization.
Perks & Benefits
- Competitive salary and a comprehensive benefits package.
- Flexible work schedule and a fully remote work model, allowing work-life balance.
- Generous vacation policy and paid time off to recharge.
- Robust health and dental insurance coverage.
- Wellness spending account and dedicated mental health support programs.
- Significant opportunities for professional development and continuous learning.
- Home office setup allowance to ensure a comfortable and productive workspace.
- A collaborative, inclusive, and supportive company culture focused on making a meaningful impact.
- Employee stock option plan, connecting your success to the company's growth.
How to Apply
If you are passionate about digital marketing and eager to contribute to a company that’s making a real difference in healthcare, we encourage you to apply! Please click on the application link below to submit your resume and cover letter, detailing your relevant experience and why you’d be a great fit for Fullscript. We look forward to reviewing your application.