About Company
Join Career.zycto, a dynamic force shaping the future of talent acquisition and organizational growth in Kenya. We’re on a mission to connect exceptional individuals with leading opportunities, fostering environments where innovation thrives. For a Marketing Officer, this means contributing directly to our brand narrative, amplifying our reach, and inspiring both candidates and clients alike. We value creativity, strategic thinking, and the drive to make a tangible impact. Discover a collaborative culture that champions your professional development and personal work-life balance.
Job Description
Career.zycto is seeking a dynamic and results-driven Marketing Officer to join our team in Nyamira County, Kenya. This is a unique opportunity for an individual who thrives on strategic marketing and values the autonomy that comes with a flexible work schedule. As a Marketing Officer, you will be instrumental in shaping our brand presence, expanding our market reach, and driving engagement across various platforms. You will develop and execute innovative marketing strategies tailored to the Kenyan market, with a particular focus on digital channels and community outreach.
We are looking for a creative thinker with a strong grasp of both traditional and modern marketing principles. Your day-to-day will involve crafting compelling content, managing social media campaigns, analyzing market trends, and collaborating with cross-functional teams to ensure brand consistency and message resonance. This role offers the freedom to manage your time effectively, blending remote work with necessary on-site engagements in Nyamira to meet stakeholders, attend events, or collaborate in person when most impactful.
The ideal candidate will possess excellent communication skills, a proactive attitude, and a proven track record of successful marketing initiatives. You will be responsible for identifying new opportunities for growth, monitoring competitor activities, and providing insightful reports on campaign performance. If you are passionate about marketing, eager to make a significant impact, and seeking a role that respects your need for work-life integration through a flexible schedule, Career.zycto offers the perfect environment for your talent to flourish. Join us in our mission to empower careers and build strong professional communities across Kenya.
Key Responsibilities
- Develop, implement, and manage comprehensive marketing strategies and campaigns.
- Create engaging content for various platforms including social media, website, email, and print.
- Monitor and analyze market trends, competitor activities, and consumer behavior to identify new opportunities.
- Manage and optimize digital marketing channels (SEO, SEM, social media, email marketing).
- Collaborate with sales and other internal teams to ensure marketing efforts align with business objectives.
- Plan and execute local marketing events, workshops, or community outreach programs.
- Track, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
- Maintain brand consistency across all marketing materials and communications.
- Manage marketing budgets and resources effectively.
Required Skills
- Proven experience as a Marketing Officer or similar role (minimum 3 years)
- Strong understanding of digital marketing concepts and best practices.
- Excellent written and verbal communication skills in English and Swahili.
- Proficiency in content creation, social media management, and email marketing platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Ability to work independently and manage multiple projects with a flexible schedule.
- Strong organizational and time management skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience with CRM software and marketing automation tools.
- Familiarity with the Kenyan job market and recruitment industry.
- Graphic design skills (e.g., Adobe Creative Suite, Canva).
- Certification in digital marketing (e.g., Google Ads, HubSpot).
Perks & Benefits
- Flexible work schedule and hybrid work model.
- Competitive salary and performance-based incentives.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive work environment.
- Health and wellness benefits.
- Paid time off and holidays.
How to Apply
Interested and qualified candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this role. Please click on the application link below to apply directly via email.
