About Company
For a Public Relations Manager with a passion for shaping narratives and driving impactful media engagement, Career.zycto offers an unparalleled platform. We are a forward-thinking organization dedicated to crafting compelling stories and fostering meaningful connections across diverse sectors. Join a dynamic team where your strategic vision for media relations will be instrumental in elevating our brand and client profiles. We thrive on innovation, embrace creativity, and are committed to empowering our talent to achieve extraordinary results in a collaborative and supportive environment. Discover where your expertise can truly make a difference.
Job Description
Career.zycto is seeking a highly skilled and strategic Public Relations Manager specializing in Media Relations to join our vibrant team in Downtown Hartford. In this pivotal role, you will be the driving force behind our media outreach strategies, responsible for cultivating strong relationships with journalists, influencers, and media outlets to secure positive coverage and manage our public image. You will develop and execute comprehensive media relations plans, craft compelling press releases and media kits, and serve as a key spokesperson or prepare executives for media engagements. This role demands a proactive individual with an innate ability to identify newsworthy opportunities, manage reputations, and navigate complex media landscapes. You will play a crucial part in shaping the narrative around our brand and our clients, ensuring our stories resonate effectively with target audiences. If you possess an exceptional understanding of earned media, a track record of successful campaigns, and a desire to work in a fast-paced, collaborative environment, we invite you to contribute your expertise to Career.zycto.
Key Responsibilities
- Develop and implement strategic media relations plans to enhance brand visibility and reputation.
- Cultivate and maintain strong relationships with national, regional, and local media contacts, including journalists, editors, and influencers.
- Draft and edit compelling press releases, media alerts, pitches, and other communication materials.
- Proactively identify and secure media opportunities, interviews, and speaking engagements for company spokespeople.
- Monitor media coverage, analyze results, and prepare comprehensive reports to assess PR campaign effectiveness.
- Manage and respond to media inquiries promptly and professionally, including during potential crisis situations.
- Collaborate with internal teams (marketing, content, executive leadership) to ensure consistent messaging and integrated communications.
- Prepare spokespeople for media interviews, including developing key messages and conducting media training.
- Stay abreast of industry trends, news cycles, and competitive media activities to inform PR strategies.
Required Skills
- Minimum 4 years of progressive experience in public relations, with a strong focus on media relations.
- Proven track record of securing high-impact media coverage across various platforms (print, broadcast, digital).
- Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling.
- Demonstrated ability to build and maintain relationships with media professionals.
- Strong understanding of media landscape, news cycles, and journalistic best practices.
- Experience in crisis communications and reputation management.
- Proficiency with PR measurement tools and media monitoring platforms.
- Strategic thinker with excellent organizational and project management skills.
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Preferred Qualifications
- Experience working in a PR agency or within a fast-paced corporate communications department.
- Master’s degree in a relevant field.
- Existing network of media contacts relevant to our industry sectors (e.g., tech, finance, non-profit).
- Proficiency in additional languages.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) and company holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuing education.
- Dynamic and collaborative work environment in a prime Downtown Hartford location.
- Wellness programs and employee assistance initiatives.
- Commuter benefits.
How to Apply
If you are a driven Public Relations Manager with a passion for media relations and a desire to make a significant impact, we encourage you to apply. Please click on the link below to apply for the job.
