About Company
Career.zycto is actively shaping the future of digital presence for diverse clients globally. We empower individuals to leverage their unique talents, fostering an inclusive environment where cultural perspectives enrich our collective innovation. As a Social Media Manager, you’ll discover a dynamic platform to amplify brands and connect with international audiences, all while building a rewarding career in Canada. Join a team where your global insights and creativity are not just valued, but essential to our success. We’re committed to supporting top-tier talent in making a significant impact.
Job Description
Career.zycto is seeking an exceptionally talented and globally-minded Social Media Manager to join our dynamic team in the vibrant heart of Chinatown, Ottawa. This unique opportunity comes with comprehensive visa sponsorship for the right candidate, reflecting our commitment to attracting world-class talent and fostering an inclusive, diverse workforce. We are looking for a creative, data-driven, and highly organized professional who is passionate about building engaging online communities and driving brand growth across various social platforms.
As our Social Media Manager, you will be instrumental in developing, implementing, and managing cutting-edge social media strategies for our diverse portfolio of clients, ranging from local businesses to international enterprises. Your day-to-day will involve crafting compelling, platform-specific content that resonates with target audiences, analyzing granular performance metrics, and constantly staying ahead of evolving digital trends and algorithm shifts to ensure maximum impact and engagement. This pivotal role is perfect for someone who thrives in a fast-paced, results-oriented environment, possesses a keen eye for detail, and can effortlessly translate complex marketing objectives into captivating social narratives. You will collaborate closely with our agile marketing, innovative design, and expert content teams to ensure a cohesive brand voice, seamless campaign integration, and optimal cross-channel promotion. Beyond tactical execution, we expect you to be a proactive strategic thinker, capable of identifying nascent opportunities for growth, pioneering new engagement formats, and driving innovation within the ever-evolving social media landscape. Your expertise will directly contribute to our clients’ measurable success and significantly enhance Career.zycto’s reputation as a leader in comprehensive digital marketing solutions. We warmly welcome applications from all corners of the globe, eager to embrace diverse experiences, fresh perspectives, and a rich cultural tapestry within our Ottawa office. If you’re ready to make a significant impact on global brands, elevate your career, and embark on a rewarding international journey in Canada, we strongly encourage you to apply and become a vital part of our growing success story.
Key Responsibilities
- Develop, implement, and manage social media strategies that align with client objectives and overall marketing goals.
- Create, curate, and manage engaging content (text, image, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
- Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
- Analyze social media campaign performance using relevant metrics and tools, providing regular reports and actionable insights.
- Stay up-to-date with the latest social media trends, best practices, and algorithm changes.
- Collaborate with internal teams (marketing, design, content) to ensure brand consistency and integrated campaign execution.
- Manage social media advertising campaigns, including budget allocation, audience targeting, and performance optimization.
- Identify and engage with influencers and key opinion leaders relevant to client industries.
- Develop and manage social media content calendars and scheduling tools.
- Implement A/B testing strategies to optimize content and campaign effectiveness.
- Conduct competitive analysis to identify opportunities and benchmarks within the industry.
- Provide recommendations for social media improvements and future strategic directions.
Required Skills
- Proven experience as a Social Media Manager or similar role (3+ years)
- Excellent knowledge of social media platforms, algorithms, and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Google Analytics).
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong understanding of social media KPIs, web traffic metrics, and SEO principles.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite basics for social assets).
- Exceptional written and verbal communication skills in English.
- Ability to work independently and as part of a multicultural team.
- Strategic thinking with a proactive approach to problem-solving.
- Strong organizational and time management skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with international markets or global brand management.
- Familiarity with immigration processes and a clear understanding of the commitment required for visa sponsorship.
- Fluency in additional languages relevant to key international markets.
- Experience in agency environments managing multiple client accounts.
- Certifications in digital marketing or social media management.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Full visa sponsorship and relocation assistance.
- Generous paid time off and Canadian statutory holidays.
- Opportunities for professional development and continuous learning.
- A vibrant, inclusive, and multicultural work environment in Ottawa's Chinatown.
- Regular team-building events and social gatherings.
- Access to the latest social media tools and technologies.
- Support for career growth and advancement within the company.
How to Apply
Ready to bring your social media expertise to a global stage and build a new life in Canada? We can’t wait to hear from you! Please click on the link below to apply for this exciting opportunity.
