About Company
Imagine a place where your event management prowess directly shapes brand perception and drives growth. At Career.zycto, we believe in fostering environments where innovation thrives and individual contributions make a tangible difference. We’re a dynamic firm committed to delivering exceptional results for our clients, and our success hinges on professionals who are passionate about bringing ideas to life. For a Trade Show Specialist, this means unparalleled opportunities to lead engaging campaigns, craft memorable experiences, and see your strategic vision translate into impactful market presence. Join us in making a real impact.
Job Description
Career.zycto is actively seeking a highly motivated and detail-oriented Trade Show Specialist to join our marketing and events team in Regina, Saskatchewan. This full-time role is central to our client engagement strategy, focusing on the meticulous planning, execution, and optimization of trade shows, conferences, and various B2B events across Canada. You will be instrumental in enhancing our brand visibility, generating high-quality leads, and fostering crucial business relationships through impactful event experiences. The ideal candidate will possess a proven track record in event management, strong project coordination skills, and a creative, proactive approach to showcasing products and services. You will manage all logistical aspects from concept development to post-event analysis, ensuring seamless operations, adherence to budget, and maximum return on investment. This includes comprehensive vendor negotiations, meticulous budget management, coordination of all promotional materials, and hands-on, on-site event supervision. If you thrive in a fast-paced, dynamic environment, possess a passion for creating memorable brand interactions, and are eager to contribute to a growing firm, we strongly encourage you to apply. This role offers the opportunity to significantly contribute to our strategic growth, work with diverse clients across various industries, and develop innovative event strategies that truly resonate with target audiences.
Key Responsibilities
- Lead the end-to-end planning, organization, and flawless execution of trade shows, industry conferences, and client-specific events.
- Develop comprehensive event strategies aligned with overarching marketing objectives, lead generation goals, and brand positioning.
- Manage and meticulously track event budgets, negotiate effectively with vendors, and secure optimal pricing for venues, services, and materials.
- Coordinate the design, production, and timely delivery of all event-related collateral, including booths, signage, brochures, and promotional items.
- Oversee all logistical aspects, including travel arrangements, accommodation, equipment rental, freight management, and staffing schedules.
- Collaborate cross-functionally with sales, marketing, product development, and executive teams to ensure cohesive messaging and successful event participation.
- Identify, select, and manage relationships with external suppliers, contractors, and agencies to ensure high-quality service delivery.
- Conduct thorough pre-event planning and post-event analysis, including comprehensive lead tracking, robust ROI measurement, and detailed performance reporting.
- Manage event registration processes, communicate effectively with attendees, and maintain accurate event databases.
- Ensure all events strictly adhere to brand guidelines, safety regulations, and company policies, minimizing risks.
Required Skills
- Minimum of 2 years of progressive experience in trade show management, event planning, or corporate event coordination.
- Demonstrated ability to manage multiple complex projects simultaneously from conception to successful completion.
- Proficiency in budget management, financial tracking, and expert vendor negotiation.
- Exceptional organizational skills, keen attention to detail, and superior time management abilities.
- Strong verbal and written communication, compelling interpersonal, and professional presentation skills.
- Proven ability to work independently with minimal supervision and collaboratively within a diverse team-oriented environment.
- Proficiency with event management software (e.g., Cvent, Eventbrite) and CRM systems (e.g., Salesforce, HubSpot).
- High degree of adaptability, resourcefulness, and proven problem-solving skills in high-pressure, dynamic event environments.
- Willingness and ability to travel for events as required, potentially including evenings and weekends.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field.
- Experience with digital event platforms and the successful execution of virtual or hybrid event formats.
- Certification in Event Management (e.g., CMP – Certified Meeting Professional, CSEP).
- Proven experience in developing strategies for lead generation and direct sales support through events.
- Familiarity with the Saskatchewan business landscape and a network of local vendors and venues.
Perks & Benefits
- Competitive salary and attractive performance-based bonuses.
- Comprehensive health, dental, and vision insurance coverage for employees and their families.
- Generous paid time off, including vacation and statutory holidays.
- Significant opportunities for professional development, training, and continuous learning.
- A dynamic, inclusive, and collaborative work environment.
- Access to cutting-edge event management tools and technologies.
- Regular company-sponsored social events and team-building activities.
- Employer contribution to a pension plan to support your future.
- Wellness programs and employee assistance initiatives.
How to Apply
To apply for this exciting opportunity and become a vital part of the Career.zycto team, please click the application link below. We ask that you include your most current resume along with a compelling cover letter detailing your relevant experience in trade show and event management, and articulating why you believe you are the ideal candidate for this role at Career.zycto.
