About Company
Career.zycto offers a dynamic platform connecting top talent with innovative roles across the entertainment industry. We are passionate about fostering careers that make a real impact, providing unparalleled support and opportunities for growth. Our expertise lies in identifying ambitious individuals who are ready to shape the future of their respective fields. Join a forward-thinking environment where your unique skills are celebrated and leveraged to achieve extraordinary results. We believe in empowering professionals to reach their full potential within a vibrant and collaborative setting.
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Job Description
Are you a creative visionary with a passion for music and a knack for digital strategy? Career.zycto is seeking a highly motivated and results-driven Music Marketing Specialist to join a pioneering team within Edinburgh’s vibrant entertainment sector. This is an exciting opportunity to shape the careers of emerging artists and established names, driving their presence across diverse platforms and engaging global audiences.
In this pivotal role, you will be instrumental in developing, executing, and optimizing comprehensive marketing campaigns tailored for the modern music landscape. We’re looking for someone who breathes music, understands its culture, and possesses a deep understanding of the digital tools and trends that define success in today’s industry. You will work across a spectrum of genres, collaborating closely with artists, management, and internal teams to craft compelling narratives and create impactful fan experiences. From viral social media content to targeted ad campaigns, email marketing, and strategic partnerships, your efforts will directly contribute to artists’ visibility, growth, and commercial success. If you thrive in a fast-paced environment, are eager to innovate, and have a proven track record in music marketing, we invite you to bring your expertise to a team that values creativity, strategic thinking, and a shared love for music. This role promises significant scope for professional development and the chance to make a tangible difference in the careers of talented musicians.
Key Responsibilities
- Develop and implement innovative digital marketing strategies for artists and music releases across various genres.
- Manage and optimize social media campaigns (e.g., Instagram, TikTok, YouTube, Facebook) to maximize engagement and reach.
- Oversee email marketing campaigns, fan communities, and CRM strategies.
- Coordinate and execute paid advertising campaigns (e.g., social ads, search ads) with a focus on ROI.
- Analyze campaign performance data, provide insights, and adjust strategies for continuous improvement.
- Collaborate with artists, artist management, and internal creative teams to develop compelling marketing assets.
- Identify and cultivate strategic partnerships with influencers, brands, and media outlets.
- Monitor industry trends, competitor activities, and emerging technologies to keep strategies fresh and effective.
- Manage marketing budgets and ensure campaigns are delivered on time and within scope.
- Contribute to brainstorming sessions for new artist development and brand initiatives.
Required Skills
- Minimum 3 years of experience in music marketing or a related entertainment marketing role.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of social media platforms, analytics, and content strategies.
- Proficiency in digital advertising platforms (e.g., Meta Ads Manager, Google Ads).
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Demonstrated passion for music and knowledge of current industry trends.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Music Business, Communications, or a related field.
- Experience with email marketing platforms and CRM software.
- Familiarity with SEO/SEM best practices in the music industry.
- Network of contacts within the music and entertainment media landscape.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and public holidays.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and industry training.
- Collaborative and creative work environment.
- Access to exclusive music events and industry insights.
- Employee discount on merchandise and concert tickets.
- Pension scheme contribution.
How to Apply
Ready to make your mark in the music industry? We encourage all qualified candidates to apply by clicking on the application link below. Please ensure your CV and cover letter highlight your relevant experience and passion for music marketing.
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